Apple designs and sells consumer electronics, including the iPhone, Mac computers, iPad tablets, Apple Watch and accessories, along with the software that runs them. It also operates services such as the App Store, cloud storage, music and video subscriptions, and payments. The company earns money from hardware sales through its own stores, online and retail partners, and from recurring services revenue.
Revenue for the last twelve months was $466.8 billion, and it grew by 1.8% a year over three years. The operating margin is 33.2%, and return on invested capital reached 99%. Net debt to EBITDA is 0.1 times. It pays a dividend with a yield of 0.3%. Its X-Ray Score is 57 out of 100. These figures describe past results and say nothing certain about the future.
Written with AI from public information and the filing figures on this page, then checked automatically for unsupported numbers. It can contain mistakes: read the company's own filings below before relying on it.
52-wk range $242.76 – $348.15Volume 59,895,300Daily, split-adjusted
Vitals
Market cap$5.05T
52-week range$242.76 – $348.15
Volume (last day)59,895,300
P/E (TTM)39.5
EBIT / EV yield3.1%
Free-cash-flow yield2.7%
Dividend yield0.3%
Revenue (TTM)$466.8B
Net income (TTM)$128.9B
Operating margin33.2%
Return on capital98.9%
Debt incl. leases$84.3B
Cash & securities$62.4B
Debt = borrowings plus lease liabilities. Cash & securities = cash, equivalents and short-term marketable securities (long-term securities are not counted, so net cash can be understated for companies like Apple). Net debt = debt minus cash & securities. Source: latest SEC 10-Q/10-K. EBIT / EV yield = operating profit divided by market cap plus net debt.
Fair value estimate
$242model spread $234 – $251
Overvalued−29.5% to fair value
Equal blend of three models: peer multiples, a fundamentals-adjusted multiple (growth, ROIC and margin) and a 10-year DCF scaled to the market's average. Earnings-power value (no growth) is a floor and not part of the blend. Model uncertainty is Medium, so the safety margin is 30%.
A model estimate, not a price target or recommendation. Inputs: risk-free 5.09%, equity risk premium 4.23% (Damodaran). How it works.
What this means
Healthy business, but priced high
Our models put fair value below today's price, so a lot of good news may already be in the price. A high score does not guarantee a good outcome; it shifts the odds a little. Use the checklist as a prompt for your own research.
Before you invest · decision checklist
Ticked boxes are filled in from our data; the rest are yours to answer.
The five-lens scan
Every score explained in one sentence, ranked against Information Technology peers. Open a lens to see the numbers behind it.
ValuationWeak
45/100
Expensive against its sector on earnings and cash flow.
See the numbers →
EBIT / EV yield3.1%
Free-cash-flow yield2.7%
Fair value vs price0.7×
GrowthWeak
30/100
Growing slower than most of its sector.
See the numbers →
Revenue growth (3y)1.8%
EPS growth (3y)6.9%
Growth consistency90%
ProfitabilityStrong
82/100
Earns high returns on the capital it uses.
See the numbers →
Return on invested capital98.9%
Operating margin33.2%
Gross profitability59.3%
Financial healthFair
66/100
Balance sheet is in typical shape for its sector.
See the numbers →
Piotroski F-Score8 / 9
Net debt / EBITDA0.1×
Interest coverNo interest cost
DividendsWeak
47/100
Dividend is modest or less certain than peers.
See the numbers →
Dividend yield0.3%
Dividends vs free cash flow11%
Dividend growth1.3%
Quarterly results: last 6 quarters
+5.1%Mar '25
+9.6%Jun '25
+7.9%Sep '25
+15.7%Dec '25
+16.6%Mar '26
+16.4%Jun '26
Revenue against the same quarter a year earlier. Latest quarter revenue $109.4B, diluted EPS $2.02.
Other Technology Hardware, Storage & Peripherals companies by X-Ray Score.
Fundamentals checklist
● 6 Good · ● 7 Average · ● 3 Bad
Cash quality
Earnings backed by cashAverage
Free-cash-flow yieldAverage
Risk models
Altman Z''Average
Piotroski F-ScoreGood
Growth
EPS growth (3y)Average
Free-cash-flow growth (3y)Bad
Revenue growth (3y)Bad
Growth consistencyAverage
Balance sheet
Current ratioBad
Net debt / EBITDAGood
Interest coverGood
Valuation
Fair value vs priceAverage
EBIT / EV yieldAverage
Profitability
Return on invested capitalGood
Operating marginGood
Gross profitabilityGood
Each check is graded against the company's sector, not a fixed number. Checklist score 55/100.
Financials
FY21
FY22
FY23
FY24
FY25
Revenue
$365.8B
$394.3B
$383.3B
$391.0B
$416.2B
Operating income
$108.9B
$119.4B
$114.3B
$123.2B
$133.1B
Net income
$94.7B
$99.8B
$97.0B
$93.7B
$112.0B
Operating cash flow
$104.0B
$122.2B
$110.5B
$118.3B
$111.5B
Operating margin
29.8%
30.3%
29.8%
31.5%
32.0%
Free cash flow
$93.0B
$111.4B
$99.6B
$108.8B
$98.8B
Diluted EPS
$5.61
$6.11
$6.13
$6.08
$7.46
Fiscal years, from SEC filings.
Technical summary
Daily
Strongly bullish
12 bullish · 3 neutral · 1 bearish
Weekly
Strongly bullish
11 bullish · 1 neutral · 0 bearish
Monthly
Strongly bullish
7 bullish · 0 neutral · 1 bearish
Moving averages (daily)
SMA 10
339.1
Bullish
EMA 10
339.9
Bullish
SMA 20
337.4
Bullish
EMA 20
336.8
Bullish
SMA 50
325.7
Bullish
EMA 50
328.8
Bullish
SMA 100
317.6
Bullish
EMA 100
317.1
Bullish
SMA 200
292.1
Bullish
EMA 200
298.5
Bullish
Oscillators (daily)
RSI (14)
62.08
Neutral
MACD (12, 26)
4.14
Bullish
Momentum (12)
3.13
Bullish
Stochastic %K (14)
79.01
Neutral
Williams %R (14)
-20.99
Neutral
CCI (20)
114.2
Bearish
Pivot points (classic, last session)
S3
332.6
S2
336.6
S1
340.0
Pivot
343.9
R1
347.4
R2
351.3
R3
354.7
Signals describe what the chart is doing, not what to do. Moving averages: price above the average is bullish. Oscillators use the usual thresholds (RSI 30/70, Stochastic 20/80, CCI ±100, Williams %R −80/−20; MACD and momentum above zero are bullish). Weekly and monthly views use closing prices only.
Dividends
Paid, last 12 months
1.06 USD
Yield on today's price
0.31%
Frequency
Quarterly
Next ex-dividend date
Not announced
Ex-dividend date
Amount per share
10 Aug 2026
0.2700
11 May 2026
0.2700
9 Feb 2026
0.2600
10 Nov 2025
0.2600
11 Aug 2025
0.2600
12 May 2025
0.2600
10 Feb 2025
0.2500
8 Nov 2024
0.2500
12 Aug 2024
0.2500
10 May 2024
0.2500
9 Feb 2024
0.2400
10 Nov 2023
0.2400
Ex-dividend dates and amounts from EODHD. Shown as declared, before tax.