Booking Holdings Inc. (BKNG)
Consumer Discretionary · Hotels, Resorts & Cruise Lines · US stock · S&P 500 component
$163.45
▼ -2.35 (1.42%)
Fair valueUndervalued
$350 +113.9% to fair value
$175fair band $245–$454$524
Day's range
$162.64 – $168.25
52-week range
$149.40 – $219.22
Red flags⚠ Negative equity⚠ Dividend may be at risk
About Booking Holdings Inc.
Booking Holdings runs online travel brands such as Booking.com, Priceline, Agoda, Kayak and OpenTable. Customers use these platforms to reserve hotels, rental homes, flights, rental cars and restaurant tables. The company earns money mainly through commissions and fees from accommodation and travel providers, and from advertising, so its results follow global travel demand, especially in Europe and Asia.
Over the last twelve months Booking Holdings Inc. reported revenue of $28.2 billion. Over three years revenue has grown by 16.3% a year. The operating margin is 32.9%. Net debt to EBITDA is 0.3 times. It pays a dividend with a yield of 12.8%. The X-Ray Score is 68 out of 100. Return on invested capital describes how much profit the business earns relative to the money put into it.
Written with AI from public information and the filing figures on this page, then checked automatically for unsupported numbers. It can contain mistakes: read the company's own filings below before relying on it.
Price chart
52-wk range $149.40 – $219.22Volume 6,372,036Daily, split-adjusted
Vitals
Market cap$125.9B
52-week range$149.40 – $219.22
Volume (last day)6,372,036
P/E (TTM)–
EBIT / EV yield7.2%
Free-cash-flow yield7.6%
Dividend yield12.8%
Revenue (TTM)$28.2B
Net income (TTM)–
Operating margin32.9%
Return on capital–
Debt incl. leases$20.2B
Cash & securities$17.2B
Debt = borrowings plus lease liabilities. Cash & securities = cash, equivalents and short-term marketable securities (long-term securities are not counted, so net cash can be understated for companies like Apple). Net debt = debt minus cash & securities. Source: latest SEC 10-Q/10-K. EBIT / EV yield = operating profit divided by market cap plus net debt.
Fair value estimate
$350model spread $296 – $392
Undervalued
+113.9% to fair value
Equal blend of three models: peer multiples, a fundamentals-adjusted multiple (growth, ROIC and margin) and a 10-year DCF scaled to the market's average. Earnings-power value (no growth) is a floor and not part of the blend. Model uncertainty is Medium, so the safety margin is 30%.
Price $163
Undervalued < $245Fair $245 – $454Overvalued > $454
10-year DCF (market-scaled)
$460
Peer multiples
$239
Earnings power floor (not blended)
$92
Growth the price implies
7.6%/yr
A model estimate, not a price target or recommendation. Inputs: risk-free 5.09%, equity risk premium 4.23% (Damodaran). How it works.
What this means
Average business at a low price
Our models put fair value above today's price, but models can be wrong, so check the business first. A high score does not guarantee a good outcome; it shifts the odds a little. Use the checklist as a prompt for your own research.
Before you invest · decision checklist
Ticked boxes are filled in from our data; the rest are yours to answer.
The five-lens scan
Every score explained in one sentence, ranked against Consumer Discretionary peers. Open a lens to see the numbers behind it.
Valuation
Strong
78/100
Cheap against its sector on earnings and cash flow.
See the numbers →
EBIT / EV yield7.2%
Free-cash-flow yield7.6%
Fair value vs price2.1×
Growth
Strong
80/100
Growing faster than most of its sector.
See the numbers →
Revenue growth (3y)16.3%
EPS growth (3y)29.4%
Growth consistency100%
Profitability
Fair
64/100
Returns on capital are typical for its sector.
See the numbers →
Operating margin32.9%
Financial health
Fair
67/100
Balance sheet is in typical shape for its sector.
See the numbers →
Piotroski F-Score7 / 9
Net debt / EBITDA0.3×
Interest cover8.4×
Dividends
Weak
41/100
Dividend is modest or less certain than peers.
See the numbers →
Dividend yield12.8%
Dividends vs free cash flow169%
Quarterly results: last 6 quarters
+7.9%
Mar '25
+16.0%
Jun '25
+12.7%
Sep '25
+16.0%
Dec '25
+16.2%
Mar '26
+8.1%
Jun '26
Revenue against the same quarter a year earlier. Latest quarter revenue $7.4B, diluted EPS $2.53.
Compare with peers
EXPE Expedia Group, Inc.64 CCL Carnival Corp Ltd.57 ABNB Airbnb, Inc.51 RCL Royal Caribbean Cruise...48Other Hotels, Resorts & Cruise Lines companies by X-Ray Score.
Fundamentals checklist
● 10 Good · ● 2 Average · ● 1 BadCash quality
Free-cash-flow yieldGood
Risk models
Altman Z''Good
Piotroski F-ScoreGood
Growth
EPS growth (3y)Good
Free-cash-flow growth (3y)Average
Revenue growth (3y)Good
Growth consistencyGood
Balance sheet
Current ratioAverage
Net debt / EBITDAGood
Interest coverBad
Valuation
Fair value vs priceGood
EBIT / EV yieldGood
Profitability
Operating marginGood
Each check is graded against the company's sector, not a fixed number. Checklist score 77/100.
Financials
| FY21 | FY22 | FY23 | FY24 | FY25 | |
|---|---|---|---|---|---|
| Revenue | $11.0B | $17.1B | $21.4B | $23.7B | $26.9B |
| Operating income | $2.5B | $5.1B | $5.8B | $7.6B | $8.8B |
| Net income | $1.2B | $3.1B | $4.3B | $5.9B | $5.4B |
| Operating cash flow | $2.8B | $6.6B | $7.3B | $8.3B | $9.4B |
| Operating margin | 22.8% | 29.9% | 27.3% | 31.8% | 32.8% |
| Free cash flow | $2.5B | $6.2B | $7.0B | $7.9B | $9.1B |
| Diluted EPS | $28.17 | $76.35 | $117.40 | $172.69 | $165.57 |
Fiscal years, from SEC filings.
Technical summary
Daily
Bearish
4 bullish · 4 neutral · 8 bearish
Weekly
Strongly bearish
1 bullish · 1 neutral · 10 bearish
Monthly
Bearish
2 bullish · 1 neutral · 5 bearish
Moving averages (daily)
| SMA 10 | 159.8 | Bullish |
| EMA 10 | 161.3 | Bullish |
| SMA 20 | 160.8 | Bullish |
| EMA 20 | 163.9 | Bearish |
| SMA 50 | 182.3 | Bearish |
| EMA 50 | 173.1 | Bearish |
| SMA 100 | 180.0 | Bearish |
| EMA 100 | 177.5 | Bearish |
| SMA 200 | 179.1 | Bearish |
| EMA 200 | 181.6 | Bearish |
Oscillators (daily)
| RSI (14) | 45.23 | Neutral |
| MACD (12, 26) | -4.70 | Bearish |
| Momentum (12) | 0.33 | Bullish |
| Stochastic %K (14) | 65.07 | Neutral |
| Williams %R (14) | -34.93 | Neutral |
| CCI (20) | 87.05 | Neutral |
Pivot points (classic, last session)
S3 155.7 | S2 159.2 | S1 161.3 | Pivot 164.8 | R1 166.9 | R2 170.4 | R3 172.5 |
Signals describe what the chart is doing, not what to do. Moving averages: price above the average is bullish. Oscillators use the usual thresholds (RSI 30/70, Stochastic 20/80, CCI ±100, Williams %R −80/−20; MACD and momentum above zero are bullish). Weekly and monthly views use closing prices only.
Dividends
Paid, last 12 months
20.94 USD
Yield on today's price
12.81%
Frequency
Quarterly
Next ex-dividend date
Not announced
| Ex-dividend date | Amount per share |
|---|---|
| 11 Sep 2026 | 0.4200 |
| 5 Jun 2026 | 0.4200 |
| 6 Mar 2026 | 10.5000 |
| 5 Dec 2025 | 9.6000 |
| 5 Sep 2025 | 9.6000 |
| 6 Jun 2025 | 9.6000 |
| 7 Mar 2025 | 9.6000 |
| 6 Dec 2024 | 8.7500 |
| 6 Sep 2024 | 8.7500 |
| 7 Jun 2024 | 8.7500 |
| 7 Mar 2024 | 8.7500 |
Ex-dividend dates and amounts from EODHD. Shown as declared, before tax.
BKNG SEC filings
4 Aug 2026
10-QSEC EDGAR
Quarterly report
4 Aug 2026
8-KSEC EDGAR
Results of operations
2 Jun 2026
8-KSEC EDGAR
Shareholder vote results
11 May 2026
8-KSEC EDGAR
Entered a material agreement; Other events
7 May 2026
8-KSEC EDGAR
Entered a material agreement; Other events
5 May 2026
424B5SEC EDGAR
424B5
5 May 2026
424B5SEC EDGAR
424B5
28 Apr 2026
10-QSEC EDGAR
Quarterly report
Where the numbers come from
Statements SEC EDGAR filings (10-K, 10-Q), quarters derived from year-to-date figures.
Prices end-of-day closes, split-adjusted.
Industry inputs beta, multiples and equity risk premium from Damodaran Online (NYU Stern).
StocksXray is for education only and is not financial advice. Scores and fair values are model estimates from public filings and carry uncertainty.