Procter & Gamble makes household and personal care products sold worldwide. Its brands span fabric and home care, baby and family care, beauty, grooming and health care, with names such as Tide, Pampers, Gillette and Oral-B. Revenue comes from selling these everyday goods through retailers, wholesalers and online platforms, and it depends on brand strength, innovation and steady repeat buying.
The brief shows revenue of $87.0 billion over the last twelve months. Across three years, revenue grew 2.0% a year. It posts an operating margin of 22.7%, with return on invested capital of 20%. Leverage, measured as net debt to EBITDA, is 1.1 times. The dividend yield is 2.7%. Overall, the X-Ray Score comes to 54 out of 100.
Written with AI from public information and the filing figures on this page, then checked automatically for unsupported numbers. It can contain mistakes: read the company's own filings below before relying on it.
52-wk range $134.62 – $164.77Volume 13,532,400Daily, split-adjusted
Vitals
Market cap$386.0B
52-week range$134.62 – $164.77
Volume (last day)13,532,400
P/E (TTM)24.1
EBIT / EV yield4.8%
Free-cash-flow yield3.9%
Dividend yield2.7%
Revenue (TTM)$87.0B
Net income (TTM)$16.0B
Operating margin22.7%
Return on capital19.7%
Debt incl. leases$35.0B
Cash & securities$9.9B
Debt = borrowings plus lease liabilities. Cash & securities = cash, equivalents and short-term marketable securities (long-term securities are not counted, so net cash can be understated for companies like Apple). Net debt = debt minus cash & securities. Source: latest SEC 10-Q/10-K. EBIT / EV yield = operating profit divided by market cap plus net debt.
Fair value estimate
$160model spread $153 – $168
Fair+0.5% to fair value
Equal blend of three models: peer multiples, a fundamentals-adjusted multiple (growth, ROIC and margin) and a 10-year DCF scaled to the market's average. Earnings-power value (no growth) is a floor and not part of the blend. Model uncertainty is Medium, so the safety margin is 30%.
A model estimate, not a price target or recommendation. Inputs: risk-free 5.09%, equity risk premium 4.23% (Damodaran). How it works.
What this means
Average business, fairly priced
The price sits inside our fair-value band. A high score does not guarantee a good outcome; it shifts the odds a little. Use the checklist as a prompt for your own research.
Before you invest · decision checklist
Ticked boxes are filled in from our data; the rest are yours to answer.
The five-lens scan
Every score explained in one sentence, ranked against Consumer Staples peers. Open a lens to see the numbers behind it.
ValuationWeak
42/100
Expensive against its sector on earnings and cash flow.
See the numbers →
EBIT / EV yield4.8%
Free-cash-flow yield3.9%
Fair value vs price1.0×
GrowthWeak
48/100
Growing slower than most of its sector.
See the numbers →
Revenue growth (3y)2.0%
EPS growth (3y)3.9%
Growth consistency70%
ProfitabilityFair
66/100
Returns on capital are typical for its sector.
See the numbers →
Return on invested capital19.7%
Operating margin22.7%
Gross profitability34.5%
Financial healthFair
63/100
Balance sheet is in typical shape for its sector.
See the numbers →
Piotroski F-Score6 / 9
Net debt / EBITDA1.1×
Interest cover22.5×
DividendsFair
53/100
Dividend is typical for its sector.
See the numbers →
Dividend yield2.7%
Dividends vs free cash flow69%
Dividend growth4.4%
Quarterly results: last 6 quarters
-2.1%Mar '25
+1.7%Jun '25
+3.0%Sep '25
+1.5%Dec '25
+7.4%Mar '26
+1.5%Jun '26
Revenue against the same quarter a year earlier. Latest quarter revenue $21.2B.
Other Personal Care Products companies by X-Ray Score.
Fundamentals checklist
● 5 Good · ● 8 Average · ● 3 Bad
Cash quality
Earnings backed by cashBad
Free-cash-flow yieldBad
Risk models
Altman Z''Good
Piotroski F-ScoreAverage
Growth
EPS growth (3y)Average
Free-cash-flow growth (3y)Average
Revenue growth (3y)Average
Growth consistencyAverage
Balance sheet
Current ratioBad
Net debt / EBITDAGood
Interest coverGood
Valuation
Fair value vs priceAverage
EBIT / EV yieldAverage
Profitability
Return on invested capitalGood
Operating marginGood
Gross profitabilityAverage
Each check is graded against the company's sector, not a fixed number. Checklist score 52/100.
Financials
FY22
FY23
FY24
FY25
FY26
Revenue
$80.2B
$82.0B
$84.0B
$84.3B
$87.0B
Operating income
$17.8B
$18.1B
$18.5B
$20.5B
$19.7B
Net income
$14.7B
$14.7B
$14.9B
$16.0B
$16.0B
Operating cash flow
$16.7B
$16.8B
$19.8B
$17.8B
$19.6B
Operating margin
22.2%
22.1%
22.1%
24.3%
22.7%
Free cash flow
$13.6B
$13.8B
$16.5B
$14.0B
$15.1B
Diluted EPS
$5.81
$5.90
$6.02
$6.51
$6.62
Fiscal years, from SEC filings.
Technical summary
Daily
Bullish
12 bullish · 0 neutral · 4 bearish
Weekly
Strongly bullish
11 bullish · 1 neutral · 0 bearish
Monthly
Strongly bullish
6 bullish · 1 neutral · 1 bearish
Moving averages (daily)
SMA 10
152.3
Bullish
EMA 10
153.4
Bullish
SMA 20
149.4
Bullish
EMA 20
150.8
Bullish
SMA 50
146.9
Bullish
EMA 50
148.2
Bullish
SMA 100
146.8
Bullish
EMA 100
147.2
Bullish
SMA 200
146.7
Bullish
EMA 200
147.2
Bullish
Oscillators (daily)
RSI (14)
75.20
Bearish
MACD (12, 26)
2.79
Bullish
Momentum (12)
9.68
Bullish
Stochastic %K (14)
96.20
Bearish
Williams %R (14)
-3.80
Bearish
CCI (20)
191.6
Bearish
Pivot points (classic, last session)
S3
155.5
S2
156.5
S1
157.9
Pivot
159.0
R1
160.4
R2
161.4
R3
162.8
Signals describe what the chart is doing, not what to do. Moving averages: price above the average is bullish. Oscillators use the usual thresholds (RSI 30/70, Stochastic 20/80, CCI ±100, Williams %R −80/−20; MACD and momentum above zero are bullish). Weekly and monthly views use closing prices only.
Dividends
Paid, last 12 months
4.29 USD
Yield on today's price
2.69%
Frequency
Quarterly
Next ex-dividend date
23 Oct 2026
Ex-dividend date
Amount per share
23 Oct 2026 (upcoming)
1.0885
24 Jul 2026
1.0890
24 Apr 2026
1.0890
23 Jan 2026
1.0570
24 Oct 2025
1.0570
18 Jul 2025
1.0570
21 Apr 2025
1.0570
24 Jan 2025
1.0070
18 Oct 2024
1.0070
19 Jul 2024
1.0070
18 Apr 2024
1.0070
18 Jan 2024
0.9410
Ex-dividend dates and amounts from EODHD. Shown as declared, before tax.