XStocksXray

Research report · 16 October 2026

PROCTER & GAMBLE Co (PG)

Consumer Staples · Personal Care Products · US stock · price as of 16 Oct 2026

Key indicators

Price	$159.35
52-week range	$134.62 – $164.77
Market cap	$386.0B
P/E (trailing)	24.1×
EV / EBITDA	17.9×
Free-cash-flow yield	3.9%
Dividend yield	2.7%
Revenue (last 12 months)	$87.0B
Revenue growth (3y a year)	2.0%
Operating margin	22.7%
Return on invested capital	19.7%
Net debt / EBITDA	1.1×

Fair value

Blended fair value$160.12 range $153 – $168

Versus priceFair+1% to fair value

Peer multiples	$159.35
Fundamentals-adjusted multiple	$168.19
10-year DCF (market-scaled)	$152.81
Earnings power value (floor, not blended)	$68.79
Model uncertainty	Medium

X-Ray Score

55/ 100 · High confidence · ahead of 59% of sector peers

Valuation42

Growth48

Profitability66

Financial health63

Dividends53

Five-year price chart navy: price · brown: 200-day average · blue band: fair value range

Executive summary

Procter & Gamble makes household and personal care products sold worldwide. Its brands span fabric and home care, baby and family care, beauty, grooming and health care, with names such as Tide, Pampers, Gillette and Oral-B. Revenue comes from selling these everyday goods through retailers, wholesalers and online platforms, and it depends on brand strength, innovation and steady repeat buying.

The company reported revenue of $87.0 billion over the last twelve months. Across three years, revenue grew 2.0% a year. It posts an operating margin of 22.7%, with return on invested capital of 20%. Leverage, measured as net debt to EBITDA, is 1.1 times. The dividend yield is 2.7%.

StocksXray gives PROCTER & GAMBLE Co an X-Ray Score of 55 out of 100 (high confidence), ahead of 59% of the S&P 500 stocks in its sector. Its strongest lens is profitability (66) and its weakest is valuation (42).

Our fair value blend is $160.12 (range $152.80 to $167.85). At $159.35 the stock trades 0% below that blend, so the label is "Fair" with medium model uncertainty. Fair value is a range, not a price target.

XStocksXray

PROCTER & GAMBLE Co (PG)

Valuation history multiples at each fiscal year-end price; the last column uses today's price and the last twelve months

	FY2022	FY2023	FY2024	FY2025	FY2026	Now
Price	$128.62	$139.31	$155.30	$153.72	$145.55	$159.35
Market cap	$326.6B	$346.0B	$383.9B	$377.3B	$352.6B	$386.0B
P/E	22.1×	23.6×	25.8×	23.6×	22.0×	24.1×
EV / revenue	4.4×	4.5×	4.8×	4.8×	4.3×	4.7×
EV / EBITDA	17.0×	17.9×	19.0×	17.3×	16.5×	17.9×
Price / free cash flow	24.1×	25.1×	23.2×	26.9×	23.3×	25.5×
Free-cash-flow yield	4.2%	4.0%	4.3%	3.7%	4.3%	3.9%
Price / book	7.0×	7.4×	7.6×	7.2×	6.5×	7.1×
Dividend yield	2.74%	2.64%	2.47%	2.65%	2.93%	2.69%

Fundamentals checklist ● 5 Good · ● 8 Average · ● 3 Bad · each check graded against the sector

Cash quality

Earnings backed by cash−2.8%Bad

Free-cash-flow yield3.9%Bad

Risk models

Altman Z score4.7×Good

Piotroski F-Score6 of 9Average

Growth

EPS growth (3y)3.9%Average

Free-cash-flow growth (3y)3.2%Average

Revenue growth (3y)2.0%Average

Growth consistency70%Average

Balance sheet

Current ratio0.7×Bad

Net debt / EBITDA1.1×Good

Interest cover22.5×Good

Valuation

Fair value vs price1.0×Average

EBIT / EV yield4.8%Average

Profitability

Return on invested capital19.7%Good

Operating margin22.7%Good

Gross profitability34.5%Average

XStocksXray

PROCTER & GAMBLE Co (PG)

Financials US$ millions, from SEC filings; last column is the last twelve months

Income statement	FY22	FY23	FY24	FY25	FY26	LTM
Revenue	80,187	82,006	84,039	84,284	87,032	87,033
Gross profit	38,030	39,246	43,191	43,120	43,670	43,670
Operating income	17,813	18,134	18,545	20,451	19,748	19,748
Net income	14,742	14,653	14,879	15,974	16,046	16,045
Diluted EPS ($)	5.81	5.90	6.02	6.51	6.62	6.62
Free cash flow	13,567	13,786	16,524	14,044	15,147	15,147
Gross margin	47.4%	47.9%	51.4%	51.2%	50.2%	50.2%
Operating margin	22.2%	22.1%	22.1%	24.3%	22.7%	22.7%
Net margin	18.4%	17.9%	17.7%	19.0%	18.4%	18.4%
Balance sheet	FY22	FY23	FY24	FY25	FY26	LTM
Total assets	117,208	120,829	122,370	125,231	126,521	126,521
Cash	7,214	8,246	9,482	9,556	9,942	9,942
Total debt	31,300	34,565	32,434	34,480	34,136	34,136
Equity	46,854	47,065	50,559	52,284	54,311	54,311
Dividend per share ($)	3.52	3.68	3.83	4.08	4.26	4.26

Revenue and net income US$ billions: navy revenue, teal net income

Margins blue gross, teal operating, brown net

Latest quarters

	Mar 2025	Jun 2025	Sep 2025	Dec 2025	Mar 2026	Jun 2026
Revenue ($M)	19,776	20,889	22,386	22,208	21,235	21,204
Growth vs a year earlier	−2.1%	+1.7%	+3.0%	+1.5%	+7.4%	+1.5%
Net income ($M)	3,769	3,615	4,750	4,319	3,932	3,044
Diluted EPS ($)	1.54	–	1.95	1.78	1.63	–

XStocksXray

PROCTER & GAMBLE Co (PG)

Peers in Personal Care Products

Company	X-Ray
PG · PROCTER & GAMBLE Co	55
KVUE · Kenvue Inc.	47
EL · Estee Lauder Companies Inc	33

Market Compass outlook for Consumer Staples: Neutral (41/100). It blends regime history, macro sensitivity, momentum and valuation.

Returns

1 week	+5.4%
1 month	+8.0%
3 months	+7.6%
6 months	+10.1%
1 year	+11.3%
3 years	+20.6%
5 years	+27.9%

Technical summary

DailyBullish12 bullish · 0 neutral · 4 bearish

WeeklyStrongly bullish11 bullish · 1 neutral · 0 bearish

MonthlyStrongly bullish6 bullish · 1 neutral · 1 bearish

50-day / 200-day average	$146.87 / $146.75
52-week low / high	$134.62 / $164.77
Classic pivot, support and resistance	S2 156.54 · S1 157.95 · P – · R1 160.37 · R2 161.38

Recent dividends

Ex-dividend date	Amount per share
23 Oct 2026	$1.0885
24 Jul 2026	$1.0890
24 Apr 2026	$1.0890
23 Jan 2026	$1.0570
24 Oct 2025	$1.0570
18 Jul 2025	$1.0570

XStocksXray

PROCTER & GAMBLE Co (PG)

Strengths

Return on invested capital of 19.7% is ahead of 72% of its sector peers.
Operating margin of 22.7% is ahead of 83% of its sector peers.
Interest cover of 22.5× is ahead of 67% of its sector peers.
Net debt is only 1.1× EBITDA, ahead of 78% of its sector peers.
Piotroski F-Score of 6 out of 9: most of the nine accounting health tests pass.
Has raised its dividend for 7 years in a row.

Risks and weak spots

Earnings backed by cash is weak against Consumer Staples peers (−2.8%).
Free-cash-flow yield is weak against Consumer Staples peers (3.9%).
Current ratio is weak against Consumer Staples peers (0.7×).

Latest SEC filings

Date	Form	Items
16 Oct 2026	8-K	5.07
13 Oct 2026	8-K	7.01,9.01
28 Aug 2026	DEF 14A
4 Aug 2026	10-K
29 Jul 2026	8-K	7.01,9.01
29 Jul 2026	8-K	5.02,7.01,9.01
29 Jul 2026	8-K	2.02,9.01
14 Jul 2026	8-K	7.01,9.01

How to read this report

Every number comes from SEC filings, end-of-day prices and the StocksXray models described on the methodology page. The X-Ray Score ranks each metric against the company's own sector. Fair value blends three models and carries a typical error of about 40%, so treat it as a range. Analyst ratings, price targets and earnings-call summaries are not part of this report. Educational research, not financial advice; read the disclaimer.