Clorox Co (CLX)
Consumer Staples · Household Products · US stock · S&P 500 component
$87.09
▲ +0.89 (1.03%)
Fair valueFair
$119 +36.3% to fair value
$59fair band $71–$166$178
Day's range
$85.72 – $87.45
52-week range
$79.12 – $125.83
About Clorox Co
Clorox makes and markets consumer and professional products for the home, including Clorox bleach and disinfecting products, Pine-Sol, Burt's Bees, Fresh Step cat litter, Hidden Valley salad dressings and Kingsford charcoal. Customers are mass merchandisers, grocery chains, club stores, online retailers and institutional customers. It is based in Oakland, California.
Clorox earns revenue from cleaning, household, wellness and lifestyle products that reach shoppers mainly through retailers. The data sheet carries few financial figures for the company at present, but it shows that Clorox pays a dividend with a yield of 5.7%. On the site's X-Ray Score it receives 36 out of 100.
Written with AI from public information and the filing figures on this page, then checked automatically for unsupported numbers. It can contain mistakes: read the company's own filings below before relying on it.
Price chart
52-wk range $79.12 – $125.83Volume 2,736,800Daily, split-adjusted
Vitals
Market cap$10.6B
52-week range$79.12 – $125.83
Volume (last day)2,736,800
P/E (TTM)17.7
EBIT / EV yield–
Free-cash-flow yield–
Dividend yield5.7%
Revenue (TTM)–
Net income (TTM)$601M
Operating margin–
Return on capital–
Debt incl. leasesData missing
Cash & securities$0
Debt = borrowings plus lease liabilities. Cash & securities = cash, equivalents and short-term marketable securities (long-term securities are not counted, so net cash can be understated for companies like Apple). Net debt = debt minus cash & securities. Source: latest SEC 10-Q/10-K. EBIT / EV yield = operating profit divided by market cap plus net debt.
Fair value estimate
$119
Fair
+36.3% to fair value
Equal blend of three models: peer multiples, a fundamentals-adjusted multiple (growth, ROIC and margin) and a 10-year DCF scaled to the market's average. Earnings-power value (no growth) is a floor and not part of the blend. Model uncertainty is High, so the safety margin is 40%.
Loss-making or insufficient history: no DCF/EPV
Price $87
Undervalued < $71Fair $71 – $166Overvalued > $166
Peer multiples
$119
A model estimate, not a price target or recommendation. Inputs: risk-free 5.09%, equity risk premium 4.23% (Damodaran). How it works.
What this means
Weak business, fairly priced
The price sits inside our fair-value band. A high score does not guarantee a good outcome; it shifts the odds a little. Use the checklist as a prompt for your own research.
Before you invest · decision checklist
Ticked boxes are filled in from our data; the rest are yours to answer.
The five-lens scan
Every score explained in one sentence, ranked against Consumer Staples peers. Open a lens to see the numbers behind it.
Valuation
Fair
64/100
Priced about in line with its sector.
See the numbers →
Fair value vs price1.4×
Growth
Weak
22/100
Growing slower than most of its sector.
See the numbers →
Growth consistency33%
Profitability
Weak
16/100
Earns lower returns on its capital than most peers.
See the numbers →
Financial health
n/a
–/100
Not enough data.
See the numbers →
Dividends
Weak
44/100
Dividend is modest or less certain than peers.
See the numbers →
Dividend yield5.7%
Quarterly results: last 6 quarters
-8.0%
Mar '25
+4.5%
Jun '25
-18.9%
Sep '25
-0.8%
Dec '25
+0.1%
Mar '26
–
Jun '26
Revenue against the same quarter a year earlier. Latest quarter revenue –.
Compare with peers
CL Colgate Palmolive Co57 KMB Kimberly Clark Corp50 CHD Church & Dwight Co Inc49Other Household Products companies by X-Ray Score.
Fundamentals checklist
● 0 Good · ● 1 Average · ● 1 BadCash quality
Risk models
Growth
Growth consistencyBad
Balance sheet
Valuation
Fair value vs priceAverage
Profitability
Each check is graded against the company's sector, not a fixed number. Checklist score 40/100.
Financials
| FY22 | FY23 | FY24 | FY25 | FY26 | |
|---|---|---|---|---|---|
| Revenue | $7.1B | $7.4B | $7.1B | $7.1B | – |
| Operating income | $713M | $328M | $488M | $1.2B | – |
| Net income | $471M | $161M | $292M | $824M | $601M |
| Operating cash flow | $786M | $1.2B | $695M | $981M | – |
| Operating margin | 10.0% | 4.4% | 6.9% | 16.4% | – |
| Free cash flow | $535M | $930M | $483M | $761M | – |
| Diluted EPS | $3.73 | $1.20 | $2.25 | $6.52 | – |
Fiscal years, from SEC filings.
Technical summary
Daily
Bearish
5 bullish · 1 neutral · 10 bearish
Weekly
Strongly bearish
0 bullish · 1 neutral · 11 bearish
Monthly
Strongly bearish
0 bullish · 1 neutral · 7 bearish
Moving averages (daily)
| SMA 10 | 84.20 | Bullish |
| EMA 10 | 84.69 | Bullish |
| SMA 20 | 83.43 | Bullish |
| EMA 20 | 85.08 | Bullish |
| SMA 50 | 92.40 | Bearish |
| EMA 50 | 89.10 | Bearish |
| SMA 100 | 93.70 | Bearish |
| EMA 100 | 92.83 | Bearish |
| SMA 200 | 99.10 | Bearish |
| EMA 200 | 98.11 | Bearish |
Oscillators (daily)
| RSI (14) | 53.46 | Neutral |
| MACD (12, 26) | -1.35 | Bearish |
| Momentum (12) | 7.51 | Bullish |
| Stochastic %K (14) | 93.22 | Bearish |
| Williams %R (14) | -6.78 | Bearish |
| CCI (20) | 144.0 | Bearish |
Pivot points (classic, last session)
S3 84.33 | S2 85.02 | S1 86.06 | Pivot 86.75 | R1 87.79 | R2 88.48 | R3 89.52 |
Signals describe what the chart is doing, not what to do. Moving averages: price above the average is bullish. Oscillators use the usual thresholds (RSI 30/70, Stochastic 20/80, CCI ±100, Williams %R −80/−20; MACD and momentum above zero are bullish). Weekly and monthly views use closing prices only.
Dividends
Paid, last 12 months
4.97 USD
Yield on today's price
5.71%
Frequency
Quarterly
Next ex-dividend date
28 Oct 2026
| Ex-dividend date | Amount per share |
|---|---|
| 28 Oct 2026 (upcoming) | 1.2500 |
| 12 Aug 2026 | 1.2500 |
| 22 Apr 2026 | 1.2400 |
| 28 Jan 2026 | 1.2400 |
| 22 Oct 2025 | 1.2400 |
| 13 Aug 2025 | 1.2400 |
| 23 Apr 2025 | 1.2200 |
| 29 Jan 2025 | 1.2200 |
| 23 Oct 2024 | 1.2200 |
| 14 Aug 2024 | 1.2200 |
| 23 Apr 2024 | 1.2000 |
| 23 Jan 2024 | 1.2000 |
Ex-dividend dates and amounts from EODHD. Shown as declared, before tax.
CLX SEC filings
7 Oct 2026
DEF 14ASEC EDGAR
Proxy statement
7 Aug 2026
10-KSEC EDGAR
Annual report
3 Aug 2026
8-KSEC EDGAR
Results of operations; Regulation FD disclosure
17 Jun 2026
8-KSEC EDGAR
Director or officer change; Regulation FD disclosure
28 May 2026
8-KSEC EDGAR
Director or officer change; Regulation FD disclosure
11 May 2026
8-KSEC EDGAR
Other events
30 Apr 2026
10-QSEC EDGAR
Quarterly report
30 Apr 2026
8-KSEC EDGAR
Results of operations; Regulation FD disclosure
Where the numbers come from
Statements SEC EDGAR filings (10-K, 10-Q), quarters derived from year-to-date figures.
Prices end-of-day closes, split-adjusted.
Industry inputs beta, multiples and equity risk premium from Damodaran Online (NYU Stern).
StocksXray is for education only and is not financial advice. Scores and fair values are model estimates from public filings and carry uncertainty.