Ebay Inc (EBAY)
Consumer Discretionary · Broadline Retail · US stock · S&P 500 component
$120.28
▼ -2.63 (2.14%)
Fair valueFair
$114 −5.4% to fair value
$57fair band $80–$148$171
Day's range
$119.20 – $124.09
52-week range
$77.32 – $124.59
About Ebay Inc
eBay operates an online marketplace where individuals and businesses list items for others to purchase, either at a fixed cost or through auctions. Popular categories include collectibles, trading cards, vehicle parts, fashion and electronics, and the platform also provides payments, shipping tools and advertising services to its merchants. Shoppers in many countries use it to find new, used and refurbished goods.
The company earns revenue mainly from fees charged on completed transactions, plus advertising and other services for merchants. Over the last twelve months it reached $12.0 billion, growing at 4.3% a year across the last three years. The operating margin is 20.5%, and the business earns a profit of 26% on the capital invested in it. It carries net debt of 1.2 times EBITDA. The company pays a dividend with a yield of 1.0%. On the site's X-Ray Score it receives 44 out of 100.
Written with AI from public information and the filing figures on this page, then checked automatically for unsupported numbers. It can contain mistakes: read the company's own filings below before relying on it.
Price chart
52-wk range $77.32 – $124.59Volume 4,578,000Daily, split-adjusted
Vitals
Market cap$54.7B
52-week range$77.32 – $124.59
Volume (last day)4,578,000
P/E (TTM)25.0
EBIT / EV yield4.2%
Free-cash-flow yield4.4%
Dividend yield1.0%
Revenue (TTM)$12.0B
Net income (TTM)$2.2B
Operating margin20.5%
Return on capital26.0%
Debt incl. leases$6.0B
Cash & securities$2.3B
Debt = borrowings plus lease liabilities. Cash & securities = cash, equivalents and short-term marketable securities (long-term securities are not counted, so net cash can be understated for companies like Apple). Net debt = debt minus cash & securities. Source: latest SEC 10-Q/10-K. EBIT / EV yield = operating profit divided by market cap plus net debt.
Fair value estimate
$114model spread $107 – $120
Fair
−5.4% to fair value
Equal blend of three models: peer multiples, a fundamentals-adjusted multiple (growth, ROIC and margin) and a 10-year DCF scaled to the market's average. Earnings-power value (no growth) is a floor and not part of the blend. Model uncertainty is Medium, so the safety margin is 30%.
Price $120
Undervalued < $80Fair $80 – $148Overvalued > $148
10-year DCF (market-scaled)
$120
Peer multiples
$98
Earnings power floor (not blended)
$56
Fundamentals-adjusted multiple
$123
Growth the price implies
12.2%/yr
A model estimate, not a price target or recommendation. Inputs: risk-free 5.09%, equity risk premium 4.23% (Damodaran). How it works.
What this means
Average business, fairly priced
The price sits inside our fair-value band. A high score does not guarantee a good outcome; it shifts the odds a little. Use the checklist as a prompt for your own research.
Before you invest · decision checklist
Ticked boxes are filled in from our data; the rest are yours to answer.
The five-lens scan
Every score explained in one sentence, ranked against Consumer Discretionary peers. Open a lens to see the numbers behind it.
Valuation
Weak
32/100
Expensive against its sector on earnings and cash flow.
See the numbers →
EBIT / EV yield4.2%
Free-cash-flow yield4.4%
Fair value vs price0.9×
Growth
Weak
48/100
Growing slower than most of its sector.
See the numbers →
Revenue growth (3y)4.3%
Growth consistency100%
Profitability
Fair
51/100
Returns on capital are typical for its sector.
See the numbers →
Return on invested capital26.0%
Operating margin20.5%
Gross profitability48.5%
Financial health
Weak
50/100
Balance sheet is more stretched than most peers.
See the numbers →
Piotroski F-Score5 / 9
Net debt / EBITDA1.2×
Interest cover9.9×
Dividends
Weak
39/100
Dividend is modest or less certain than peers.
See the numbers →
Dividend yield1.0%
Dividends vs free cash flow23%
Dividend growth2.8%
Quarterly results: last 6 quarters
+1.1%
Mar '25
+6.1%
Jun '25
+9.5%
Sep '25
+15.0%
Dec '25
+19.5%
Mar '26
+14.8%
Jun '26
Revenue against the same quarter a year earlier. Latest quarter revenue $3.1B, diluted EPS $1.21.
Fundamentals checklist
● 3 Good · ● 7 Average · ● 5 BadCash quality
Earnings backed by cashAverage
Free-cash-flow yieldAverage
Risk models
Altman Z''Good
Piotroski F-ScoreBad
Growth
Free-cash-flow growth (3y)Bad
Revenue growth (3y)Bad
Growth consistencyGood
Balance sheet
Current ratioAverage
Net debt / EBITDAAverage
Interest coverAverage
Valuation
Fair value vs priceBad
EBIT / EV yieldBad
Profitability
Return on invested capitalAverage
Operating marginGood
Gross profitabilityAverage
Each check is graded against the company's sector, not a fixed number. Checklist score 45/100.
Financials
| FY21 | FY22 | FY23 | FY24 | FY25 | |
|---|---|---|---|---|---|
| Revenue | $10.4B | $9.8B | $10.1B | $10.3B | $11.1B |
| Operating income | $2.9B | $2.4B | $1.9B | $2.3B | $2.3B |
| Net income | $13.6B | −$1.3B | $2.8B | $2.0B | $2.0B |
| Operating cash flow | $2.7B | $2.3B | $2.4B | $2.4B | $2.0B |
| Operating margin | 28.1% | 24.0% | 19.2% | 22.5% | 20.5% |
| Free cash flow | $2.2B | $1.8B | $2.0B | $2.0B | $1.4B |
| Diluted EPS | $20.54 | $-2.27 | $5.19 | $3.94 | $4.34 |
Fiscal years, from SEC filings.
Technical summary
Daily
Strongly bullish
12 bullish · 2 neutral · 2 bearish
Weekly
Strongly bullish
11 bullish · 1 neutral · 0 bearish
Monthly
Strongly bullish
7 bullish · 0 neutral · 1 bearish
Moving averages (daily)
| SMA 10 | 113.7 | Bullish |
| EMA 10 | 115.2 | Bullish |
| SMA 20 | 110.5 | Bullish |
| EMA 20 | 112.2 | Bullish |
| SMA 50 | 107.5 | Bullish |
| EMA 50 | 109.6 | Bullish |
| SMA 100 | 109.1 | Bullish |
| EMA 100 | 107.6 | Bullish |
| SMA 200 | 102.1 | Bullish |
| EMA 200 | 102.4 | Bullish |
Oscillators (daily)
| RSI (14) | 70.05 | Bearish |
| MACD (12, 26) | 3.10 | Bullish |
| Momentum (12) | 13.42 | Bullish |
| Stochastic %K (14) | 78.43 | Neutral |
| Williams %R (14) | -21.57 | Neutral |
| CCI (20) | 174.3 | Bearish |
Pivot points (classic, last session)
S3 113.4 | S2 116.3 | S1 118.3 | Pivot 121.2 | R1 123.2 | R2 126.1 | R3 128.1 |
Signals describe what the chart is doing, not what to do. Moving averages: price above the average is bullish. Oscillators use the usual thresholds (RSI 30/70, Stochastic 20/80, CCI ±100, Williams %R −80/−20; MACD and momentum above zero are bullish). Weekly and monthly views use closing prices only.
Dividends
Paid, last 12 months
1.22 USD
Yield on today's price
1.01%
Frequency
Quarterly
Next ex-dividend date
Not announced
| Ex-dividend date | Amount per share |
|---|---|
| 28 Aug 2026 | 0.3100 |
| 29 May 2026 | 0.3100 |
| 6 Mar 2026 | 0.3100 |
| 28 Nov 2025 | 0.2900 |
| 29 Aug 2025 | 0.2900 |
| 30 May 2025 | 0.2900 |
| 14 Mar 2025 | 0.2900 |
| 29 Nov 2024 | 0.2700 |
| 30 Aug 2024 | 0.2700 |
| 31 May 2024 | 0.2700 |
| 8 Mar 2024 | 0.2700 |
| 30 Nov 2023 | 0.2500 |
Ex-dividend dates and amounts from EODHD. Shown as declared, before tax.
EBAY SEC filings
6 Aug 2026
10-QSEC EDGAR
Quarterly report
5 Aug 2026
8-KSEC EDGAR
Results of operations
18 Jun 2026
8-KSEC EDGAR
Shareholder vote results
12 May 2026
8-KSEC EDGAR
Regulation FD disclosure; Other events
5 May 2026
8-KSEC EDGAR
Regulation FD disclosure
30 Apr 2026
DEF 14ASEC EDGAR
Proxy statement
29 Apr 2026
10-QSEC EDGAR
Quarterly report
29 Apr 2026
8-KSEC EDGAR
Results of operations
Where the numbers come from
Statements SEC EDGAR filings (10-K, 10-Q), quarters derived from year-to-date figures.
Prices end-of-day closes, split-adjusted.
Industry inputs beta, multiples and equity risk premium from Damodaran Online (NYU Stern).
StocksXray is for education only and is not financial advice. Scores and fair values are model estimates from public filings and carry uncertainty.