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XStocksXray
Research report · 16 October 2026

Amazon Com Inc (AMZN)

Consumer Discretionary · Broadline Retail · US stock · price as of 16 Oct 2026

Key indicators

Price$250.00
52-week range$196.00 – $287.20
Market cap$2.73T
P/E (trailing)20.1×
EV / EBITDA16.2×
Free-cash-flow yield−0.4%
Dividend yield–
Revenue (last 12 months)$775.7B
Revenue growth (3y a year)–
Operating margin12.1%
Return on invested capital11.0%
Net debt / EBITDA0.6×

Fair value

Blended fair value$176.43 range $162 – $192
Versus priceOvervalued−29% to fair value
Peer multiples$194.18
10-year DCF (market-scaled)$158.67
Model uncertaintyLow

X-Ray Score

41/ 100 · Medium confidence · ahead of 19% of sector peers
Valuation13
Growth78
Profitability26
Financial health56
Dividends–

Five-year price chart navy: price · brown: 200-day average · blue band: fair value range

69.69126183240296Fair value $1762021-102023-012024-042025-072026-10

Executive summary

Amazon operates online and physical stores, a marketplace where independent merchants list products, and Amazon Web Services, a cloud computing platform. It also provides Prime subscriptions, advertising services, streaming content, and devices such as Kindle and Echo. Customers range from consumers and third-party merchants to businesses, start-ups and governments that run workloads in the cloud. Reporting is split across North America, International and AWS.

Revenue comes from product sales, marketplace services, subscriptions, advertising and cloud services, and it totals $775.7 billion over the last twelve months. The operating margin is 12.1%, and the business earns a profit of 11% on the capital invested in it. The company carries net debt of 0.6 times EBITDA and pays no dividend. The data sheet does not include a multi-year revenue growth figure.

StocksXray gives Amazon Com Inc an X-Ray Score of 41 out of 100 (medium confidence), ahead of 19% of the S&P 500 stocks in its sector. Its strongest lens is growth (78) and its weakest is valuation (13).

Our fair value blend is $176.43 (range $161.52 to $191.90). At $250.00 the stock trades 42% above that blend, so the label is "Overvalued" with low model uncertainty. Fair value is a range, not a price target.

stocksxray.com · page 1
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Amazon Com Inc (AMZN)

Valuation history multiples at each fiscal year-end price; the last column uses today's price and the last twelve months

FY2025FY2025FY2025FY2026FY2026Now
Price$219.39$219.57$230.82$208.27$238.34$250.00
Market cap––$2.50T––$2.73T
P/E––32.2×––20.1×
EV / revenue––3.4×––3.5×
EV / EBITDA––16.8×––16.2×
Price / free cash flow––324.8×–––
Free-cash-flow yield––0.3%––−0.4%
Price / book––6.1×––4.9×
Dividend yield––––––

Fundamentals checklist ● 2 Good · ● 4 Average · ● 6 Bad · each check graded against the sector

Cash quality

Earnings backed by cash−2.4%Bad
Free-cash-flow yield−0.4%Bad

Risk models

Altman Z score2.7×Average

Growth

Growth consistency100%Good

Balance sheet

Current ratio1.0×Average
Net debt / EBITDA0.6×Good
Interest cover28.1×Average

Valuation

Fair value vs price0.7×Bad
EBIT / EV yield3.3%Bad

Profitability

Return on invested capital11.0%Bad
Operating margin12.1%Average
Gross profitability35.9%Bad
stocksxray.com · page 2
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Amazon Com Inc (AMZN)

Financials US$ millions, from SEC filings; last column is the last twelve months

Income statementFY25FY25FY25FY26FY26LTM
Revenue––716,924––775,680
Gross profit––360,510––393,810
Operating income––79,975––93,712
Net income70,62376,48277,67090,798135,281135,281
Diluted EPS ($)––7.17––12.45
Free cash flow13,48110,5607,695-2,472-11,625-11,625
Gross margin––50.3%––50.8%
Operating margin––11.2%––12.1%
Net margin––10.8%––17.4%
Balance sheetFY25FY25FY25FY26FY26LTM
Total assets682,170727,921818,042916,6301,095,6891,095,689
Cash57,74166,92286,810101,81678,21378,213
Total debt55,89654,95968,851122,058132,549132,549
Equity333,775369,631411,065441,914551,620551,620
Dividend per share ($)––––––

Revenue and net income US$ billions: navy revenue, teal net income

FY25FY25FY25FY26FY26

Margins blue gross, teal operating, brown net

0%17%34%50%FY25FY25FY25FY26FY26

Latest quarters

Mar 2025Jun 2025Sep 2025Dec 2025Mar 2026Jun 2026
Revenue ($M)155,667167,702180,169213,386181,519200,606
Growth vs a year earlier+8.6%+13.3%+13.4%+13.6%+16.6%+19.6%
Net income ($M)17,12718,16421,18721,19230,25562,647
Diluted EPS ($)1.591.681.95–2.785.75
stocksxray.com · page 3
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Amazon Com Inc (AMZN)

Peers in Broadline Retail

CompanyX-Ray
AMZN · Amazon Com Inc41
EBAY · Ebay Inc44

Market Compass outlook for Consumer Discretionary: Neutral (53/100). It blends regime history, macro sensitivity, momentum and valuation.

Returns

1 week−4.7%
1 month−0.5%
3 months+0.0%
6 months−0.2%
1 year+16.0%
3 years+89.6%
5 years+52.0%

Technical summary

DailyBearish4 bullish · 4 neutral · 8 bearish
WeeklyBullish7 bullish · 1 neutral · 4 bearish
MonthlyStrongly bullish7 bullish · 1 neutral · 0 bearish
50-day / 200-day average$257.08 / $242.73
52-week low / high$196.00 / $287.20
Classic pivot, support and resistanceS2 244.44 · S1 247.22 · P – · R1 254.16 · R2 258.32
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Amazon Com Inc (AMZN)

Strengths

  • Net debt is only 0.6× EBITDA, ahead of 68% of its sector peers.

Risks and weak spots

  • Earnings backed by cash is weak against Consumer Discretionary peers (−2.4%).
  • Free-cash-flow yield is weak against Consumer Discretionary peers (−0.4%).
  • Fair value vs price is weak against Consumer Discretionary peers (0.7×).
  • EBIT / EV yield is weak against Consumer Discretionary peers (3.3%).
  • Return on invested capital is weak against Consumer Discretionary peers (11.0%).
  • Gross profitability is weak against Consumer Discretionary peers (35.9%).
  • The price is above our fair value range, so good news may already be in the price.

Latest SEC filings

DateFormItems
14 Sep 20268-K8.01,9.01
11 Sep 2026424B5
9 Sep 2026424B5
9 Sep 20268-K5.02
31 Jul 202610-Q
30 Jul 20268-K2.02,9.01
9 Jul 20268-K8.01,9.01
8 Jul 2026424B5

How to read this report

Every number comes from SEC filings, end-of-day prices and the StocksXray models described on the methodology page. The X-Ray Score ranks each metric against the company's own sector. Fair value blends three models and carries a typical error of about 40%, so treat it as a range. Analyst ratings, price targets and earnings-call summaries are not part of this report. Educational research, not financial advice; read the disclaimer.

stocksxray.com · page 5 · generated 19 Oct 2026