Hilton is a global hospitality company that franchises, manages and licenses hotels under a family of brands, including Hilton, Conrad, Waldorf Astoria, DoubleTree, Hampton and Embassy Suites. Most properties are owned by outside investors, so Hilton supplies the brand, booking systems and the Hilton Honors loyalty programme while owners provide the buildings. Travellers book rooms for business and leisure, and hotel owners are its main direct customers.
Hilton collects fees from the hotels that use its brands, typically linked to room revenue, along with income from the few properties it owns or leases. Revenue is $12.5 billion over the last twelve months, rising 11.1% a year across the last three years. The operating margin is 23.3%, and the business earns a profit of 34% on the capital invested in it. It has net debt of 4.0 times EBITDA, and the dividend yield is 0.2%. On the site's X-Ray Score it receives 40 out of 100.
Written with AI from public information and the filing figures on this page, then checked automatically for unsupported numbers. It can contain mistakes: read the company's own filings below before relying on it.
52-wk range $253.04 – $357.84Volume 1,701,376Daily, split-adjusted
Vitals
Market cap$79.0B
52-week range$253.04 – $357.84
Volume (last day)1,701,376
P/E (TTM)51.0
EBIT / EV yield3.2%
Free-cash-flow yield2.6%
Dividend yield0.2%
Revenue (TTM)$12.5B
Net income (TTM)$1.6B
Operating margin23.3%
Return on capital34.3%
Debt incl. leases$13.3B
Cash & securities$1.0B
Debt = borrowings plus lease liabilities. Cash & securities = cash, equivalents and short-term marketable securities (long-term securities are not counted, so net cash can be understated for companies like Apple). Net debt = debt minus cash & securities. Source: latest SEC 10-Q/10-K. EBIT / EV yield = operating profit divided by market cap plus net debt.
Fair value estimate
$239model spread $205 – $258
Overvalued−30.8% to fair value
Equal blend of three models: peer multiples, a fundamentals-adjusted multiple (growth, ROIC and margin) and a 10-year DCF scaled to the market's average. Earnings-power value (no growth) is a floor and not part of the blend. Model uncertainty is Medium, so the safety margin is 30%.
A model estimate, not a price target or recommendation. Inputs: risk-free 5.09%, equity risk premium 4.23% (Damodaran). How it works.
What this means
Weak business, priced high
Our models put fair value below today's price, so a lot of good news may already be in the price. A high score does not guarantee a good outcome; it shifts the odds a little. Use the checklist as a prompt for your own research.
Before you invest · decision checklist
Ticked boxes are filled in from our data; the rest are yours to answer.
The five-lens scan
Every score explained in one sentence, ranked against Consumer Discretionary peers. Open a lens to see the numbers behind it.
ValuationWeak
14/100
Expensive against its sector on earnings and cash flow.
See the numbers →
EBIT / EV yield3.2%
Free-cash-flow yield2.6%
Fair value vs price0.7×
GrowthFair
64/100
Growing at a typical pace for its sector.
See the numbers →
Revenue growth (3y)11.1%
EPS growth (3y)10.5%
Growth consistency100%
ProfitabilityFair
59/100
Returns on capital are typical for its sector.
See the numbers →
Return on invested capital34.3%
Operating margin23.3%
Financial healthWeak
27/100
Balance sheet is more stretched than most peers.
See the numbers →
Piotroski F-Score6 / 9
Net debt / EBITDA4.0×
Interest cover4.4×
DividendsWeak
32/100
Dividend is modest or less certain than peers.
See the numbers →
Dividend yield0.2%
Dividends vs free cash flow7%
Dividend growth5.2%
Quarterly results: last 6 quarters
+4.7%Mar '25
+6.3%Jun '25
+8.8%Sep '25
+10.9%Dec '25
+9.0%Mar '26
+6.5%Jun '26
Revenue against the same quarter a year earlier. Latest quarter revenue $3.3B, diluted EPS $2.10.
Other Hotels, Resorts & Cruise Lines companies by X-Ray Score.
Fundamentals checklist
● 4 Good · ● 3 Average · ● 8 Bad
Cash quality
Earnings backed by cashBad
Free-cash-flow yieldBad
Risk models
Altman Z''Bad
Piotroski F-ScoreAverage
Growth
EPS growth (3y)Average
Free-cash-flow growth (3y)Average
Revenue growth (3y)Good
Growth consistencyGood
Balance sheet
Current ratioBad
Net debt / EBITDABad
Interest coverBad
Valuation
Fair value vs priceBad
EBIT / EV yieldBad
Profitability
Return on invested capitalGood
Operating marginGood
Each check is graded against the company's sector, not a fixed number. Checklist score 41/100.
Financials
FY21
FY22
FY23
FY24
FY25
Revenue
$5.8B
$8.8B
$10.2B
$11.2B
$12.0B
Operating income
$1.0B
$2.1B
$2.2B
$2.4B
$2.7B
Net income
$410M
$1.3B
$1.1B
$1.5B
$1.5B
Operating cash flow
$109M
$1.7B
$1.9B
$2.0B
$2.1B
Operating margin
17.4%
23.9%
21.7%
21.2%
22.4%
Free cash flow
$74M
$1.6B
$1.8B
$1.9B
$2.0B
Diluted EPS
$1.46
$4.53
$4.33
$6.14
$6.12
Fiscal years, from SEC filings.
Technical summary
Daily
Bullish
12 bullish · 0 neutral · 4 bearish
Weekly
Strongly bullish
11 bullish · 1 neutral · 0 bearish
Monthly
Strongly bullish
7 bullish · 0 neutral · 1 bearish
Moving averages (daily)
SMA 10
328.2
Bullish
EMA 10
330.5
Bullish
SMA 20
321.4
Bullish
EMA 20
324.6
Bullish
SMA 50
318.9
Bullish
EMA 50
321.2
Bullish
SMA 100
325.8
Bullish
EMA 100
320.5
Bullish
SMA 200
317.7
Bullish
EMA 200
312.7
Bullish
Oscillators (daily)
RSI (14)
72.88
Bearish
MACD (12, 26)
5.95
Bullish
Momentum (12)
8.49
Bullish
Stochastic %K (14)
84.45
Bearish
Williams %R (14)
-15.55
Bearish
CCI (20)
238.3
Bearish
Pivot points (classic, last session)
S3
335.7
S2
339.9
S1
342.5
Pivot
346.7
R1
349.3
R2
353.5
R3
356.1
Signals describe what the chart is doing, not what to do. Moving averages: price above the average is bullish. Oscillators use the usual thresholds (RSI 30/70, Stochastic 20/80, CCI ±100, Williams %R −80/−20; MACD and momentum above zero are bullish). Weekly and monthly views use closing prices only.
Dividends
Paid, last 12 months
0.60 USD
Yield on today's price
0.17%
Frequency
Quarterly
Next ex-dividend date
Not announced
Ex-dividend date
Amount per share
21 Aug 2026
0.1500
22 May 2026
0.1500
27 Feb 2026
0.1500
21 Nov 2025
0.1500
29 Aug 2025
0.1500
23 May 2025
0.1500
21 Feb 2025
0.1500
15 Nov 2024
0.1500
23 Aug 2024
0.1500
16 May 2024
0.1500
22 Feb 2024
0.1500
16 Nov 2023
0.1500
Ex-dividend dates and amounts from EODHD. Shown as declared, before tax.