NIKE, Inc. (NKE)
Consumer Discretionary · Apparel, Accessories & Luxury Goods · US stock · S&P 500 component
$37.13
▼ -0.01 (0.03%)
Fair valueFair
$50 +35.8% to fair value
$25fair band $35–$66$76
Day's range
$36.91 – $37.87
52-week range
$31.97 – $68.19
Red flags⚠ Dividend may be at risk
About NIKE, Inc.
Nike designs, develops and markets athletic footwear, apparel, equipment and accessories. Its brands include Nike, Jordan and Converse, and its products serve runners, basketball players, footballers and everyday customers. Goods reach shoppers through Nike-owned stores, its websites and apps, and wholesale partners such as sporting goods chains, department stores and independent retailers, with manufacturing carried out by contract factories around the world.
Nike earns revenue from products supplied through its direct channels and through wholesale customers, and from licensing arrangements. Revenue for the last twelve months was $45.9 billion, though revenue growth over the last three years was -3.2% a year, a decline. The operating margin is 8.5%, and the business earns a profit of 19% on the capital invested in it. It carries net debt of 0.2 times EBITDA. The company pays a dividend with a yield of 4.4%. On the site's X-Ray Score it receives 42 out of 100.
Written with AI from public information and the filing figures on this page, then checked automatically for unsupported numbers. It can contain mistakes: read the company's own filings below before relying on it.
Price chart
52-wk range $31.97 – $68.19Volume 30,969,100Daily, split-adjusted
Vitals
Market cap$55.1B
52-week range$31.97 – $68.19
Volume (last day)30,969,100
P/E (TTM)17.8
EBIT / EV yield7.0%
Free-cash-flow yield3.8%
Dividend yield4.4%
Revenue (TTM)$45.9B
Net income (TTM)$3.1B
Operating margin8.5%
Return on capital19.1%
Debt incl. leases$7.9B
Cash & securities$6.9B
Debt = borrowings plus lease liabilities. Cash & securities = cash, equivalents and short-term marketable securities (long-term securities are not counted, so net cash can be understated for companies like Apple). Net debt = debt minus cash & securities. Source: latest SEC 10-Q/10-K. EBIT / EV yield = operating profit divided by market cap plus net debt.
Fair value estimate
$50model spread $48 – $52
Fair
+35.8% to fair value
Equal blend of three models: peer multiples, a fundamentals-adjusted multiple (growth, ROIC and margin) and a 10-year DCF scaled to the market's average. Earnings-power value (no growth) is a floor and not part of the blend. Model uncertainty is Medium, so the safety margin is 30%.
Price $37
Undervalued < $35Fair $35 – $66Overvalued > $66
10-year DCF (market-scaled)
$49
Peer multiples
$42
Earnings power floor (not blended)
$32
Fundamentals-adjusted multiple
$60
Growth the price implies
5.9%/yr
A model estimate, not a price target or recommendation. Inputs: risk-free 5.09%, equity risk premium 4.23% (Damodaran). How it works.
What this means
Weak business, fairly priced
The price sits inside our fair-value band. A high score does not guarantee a good outcome; it shifts the odds a little. Use the checklist as a prompt for your own research.
Before you invest · decision checklist
Ticked boxes are filled in from our data; the rest are yours to answer.
The five-lens scan
Every score explained in one sentence, ranked against Consumer Discretionary peers. Open a lens to see the numbers behind it.
Valuation
Fair
52/100
Priced about in line with its sector.
See the numbers →
EBIT / EV yield7.0%
Free-cash-flow yield3.8%
Fair value vs price1.4×
Growth
Weak
12/100
Growing slower than most of its sector.
See the numbers →
Revenue growth (3y)-3.2%
EPS growth (3y)-13.4%
Growth consistency30%
Profitability
Weak
36/100
Earns lower returns on its capital than most peers.
See the numbers →
Return on invested capital19.1%
Operating margin8.5%
Gross profitability52.3%
Financial health
Fair
59/100
Balance sheet is in typical shape for its sector.
See the numbers →
Piotroski F-Score5 / 9
Net debt / EBITDA0.2×
Interest coverNo interest cost
Dividends
Fair
58/100
Dividend is typical for its sector.
See the numbers →
Dividend yield4.4%
Dividends vs free cash flow116%
Dividend growth6.2%
Quarterly results: last 6 quarters
-12.0%
May '25
+1.1%
Aug '25
+0.6%
Nov '25
+0.1%
Feb '26
-1.1%
May '26
-4.3%
Aug '26
Revenue against the same quarter a year earlier. Latest quarter revenue $11.2B, diluted EPS $0.48.
Compare with peers
LULU lululemon athletica in...77 TPR Tapestry, Inc.61 RL Ralph Lauren Corp61Other Apparel, Accessories & Luxury Goods companies by X-Ray Score.
Fundamentals checklist
● 4 Good · ● 5 Average · ● 7 BadCash quality
Earnings backed by cashBad
Free-cash-flow yieldAverage
Risk models
Altman Z''Average
Piotroski F-ScoreBad
Growth
EPS growth (3y)Bad
Free-cash-flow growth (3y)Bad
Revenue growth (3y)Bad
Growth consistencyBad
Balance sheet
Current ratioGood
Net debt / EBITDAGood
Interest coverGood
Valuation
Fair value vs priceAverage
EBIT / EV yieldGood
Profitability
Return on invested capitalAverage
Operating marginBad
Gross profitabilityAverage
Each check is graded against the company's sector, not a fixed number. Checklist score 41/100.
Financials
| FY22 | FY23 | FY24 | FY25 | FY26 | |
|---|---|---|---|---|---|
| Revenue | $46.7B | $51.2B | $51.4B | $46.3B | $46.4B |
| Operating income | $6.7B | $6.2B | $6.7B | $3.9B | $3.9B |
| Net income | $6.0B | $5.1B | $5.7B | $3.2B | $3.1B |
| Operating cash flow | $5.2B | $5.8B | $7.4B | $3.7B | $2.9B |
| Operating margin | 14.2% | 12.1% | 13.0% | 8.4% | 8.4% |
| Free cash flow | $4.4B | $4.9B | $6.6B | $3.3B | $2.2B |
| Diluted EPS | $3.75 | $3.23 | $3.73 | $2.16 | $2.10 |
Fiscal years, from SEC filings.
Technical summary
Daily
Bearish
5 bullish · 1 neutral · 10 bearish
Weekly
Strongly bearish
0 bullish · 1 neutral · 11 bearish
Monthly
Strongly bearish
1 bullish · 0 neutral · 7 bearish
Moving averages (daily)
| SMA 10 | 35.26 | Bullish |
| EMA 10 | 35.77 | Bullish |
| SMA 20 | 35.46 | Bullish |
| EMA 20 | 35.82 | Bullish |
| SMA 50 | 37.40 | Bearish |
| EMA 50 | 37.32 | Bearish |
| SMA 100 | 40.14 | Bearish |
| EMA 100 | 40.11 | Bearish |
| SMA 200 | 46.64 | Bearish |
| EMA 200 | 45.62 | Bearish |
Oscillators (daily)
| RSI (14) | 58.36 | Neutral |
| MACD (12, 26) | -0.35 | Bearish |
| Momentum (12) | 4.89 | Bullish |
| Stochastic %K (14) | 87.46 | Bearish |
| Williams %R (14) | -12.54 | Bearish |
| CCI (20) | 154.8 | Bearish |
Pivot points (classic, last session)
S3 35.78 | S2 36.34 | S1 36.74 | Pivot 37.30 | R1 37.70 | R2 38.26 | R3 38.66 |
Signals describe what the chart is doing, not what to do. Moving averages: price above the average is bullish. Oscillators use the usual thresholds (RSI 30/70, Stochastic 20/80, CCI ±100, Williams %R −80/−20; MACD and momentum above zero are bullish). Weekly and monthly views use closing prices only.
Dividends
Paid, last 12 months
1.64 USD
Yield on today's price
4.42%
Frequency
Quarterly
Next ex-dividend date
Not announced
| Ex-dividend date | Amount per share |
|---|---|
| 1 Sep 2026 | 0.4100 |
| 1 Jun 2026 | 0.4100 |
| 2 Mar 2026 | 0.4100 |
| 1 Dec 2025 | 0.4100 |
| 2 Sep 2025 | 0.4000 |
| 2 Jun 2025 | 0.4000 |
| 3 Mar 2025 | 0.4000 |
| 2 Dec 2024 | 0.4000 |
| 3 Sep 2024 | 0.3700 |
| 3 Jun 2024 | 0.3700 |
| 1 Mar 2024 | 0.3700 |
| 1 Dec 2023 | 0.3700 |
Ex-dividend dates and amounts from EODHD. Shown as declared, before tax.
NKE SEC filings
2 Oct 2026
10-QSEC EDGAR
Quarterly report
1 Oct 2026
8-KSEC EDGAR
Results of operations; Exit or restructuring costs
16 Sep 2026
8-KSEC EDGAR
Director or officer change; Regulation FD disclosure
10 Sep 2026
8-KSEC EDGAR
Director or officer change; Shareholder vote results
10 Aug 2026
8-KSEC EDGAR
Director or officer change
15 Jul 2026
DEF 14ASEC EDGAR
Proxy statement
15 Jul 2026
10-KSEC EDGAR
Annual report
30 Jun 2026
8-KSEC EDGAR
Results of operations
Where the numbers come from
Statements SEC EDGAR filings (10-K, 10-Q), quarters derived from year-to-date figures.
Prices end-of-day closes, split-adjusted.
Industry inputs beta, multiples and equity risk premium from Damodaran Online (NYU Stern).
StocksXray is for education only and is not financial advice. Scores and fair values are model estimates from public filings and carry uncertainty.