Williams Sonoma Inc (WSM)
Consumer Discretionary · Homefurnishing Retail · US stock · S&P 500 component
$250.16
▼ -1.11 (0.44%)
Fair valueFair
$259 +3.6% to fair value
$130fair band $181–$337$389
Day's range
$248.45 – $255.33
52-week range
$164.46 – $255.33
About Williams Sonoma Inc
Williams-Sonoma is a specialty retailer of home furnishings and kitchenware. Its brands include Williams Sonoma, Pottery Barn, West Elm and Rejuvenation, which offer furniture, cookware, decor and bedding through stores, catalogs and websites. Most revenue now comes from online sales. The company designs much of its own product range and sources goods from manufacturers in several countries.
Trailing twelve-month revenue stands at $8.0 billion. Revenue has shrunk by 3.5% a year across three years. It posts an operating margin of 19.2%, with return on invested capital of 104%. The dividend yield is 1.4%. Overall, the X-Ray Score comes to 54 out of 100. These figures describe past results as reported and are a factual snapshot, not a forecast. Some measures, such as margins for real estate trusts and banks, are defined differently from those of industrial firms, so comparisons should be made with care.
Written with AI from public information and the filing figures on this page, then checked automatically for unsupported numbers. It can contain mistakes: read the company's own filings below before relying on it.
Price chart
52-wk range $164.46 – $255.33Volume 1,808,400Daily, split-adjusted
Vitals
Market cap$29.7B
52-week range$164.46 – $255.33
Volume (last day)1,808,400
P/E (TTM)25.7
EBIT / EV yield5.4%
Free-cash-flow yield4.5%
Dividend yield1.4%
Revenue (TTM)$8.0B
Net income (TTM)$1.2B
Operating margin19.2%
Return on capital103.5%
Debt incl. leasesData missing
Cash & securities$1.0B
Debt = borrowings plus lease liabilities. Cash & securities = cash, equivalents and short-term marketable securities (long-term securities are not counted, so net cash can be understated for companies like Apple). Net debt = debt minus cash & securities. Source: latest SEC 10-Q/10-K. EBIT / EV yield = operating profit divided by market cap plus net debt.
Fair value estimate
$259model spread $248 – $270
Fair
+3.6% to fair value
Equal blend of three models: peer multiples, a fundamentals-adjusted multiple (growth, ROIC and margin) and a 10-year DCF scaled to the market's average. Earnings-power value (no growth) is a floor and not part of the blend. Model uncertainty is Medium, so the safety margin is 30%.
Price $250
Undervalued < $181Fair $181 – $337Overvalued > $337
10-year DCF (market-scaled)
$271
Peer multiples
$231
Earnings power floor (not blended)
$103
Fundamentals-adjusted multiple
$276
Growth the price implies
13.3%/yr
A model estimate, not a price target or recommendation. Inputs: risk-free 5.09%, equity risk premium 4.23% (Damodaran). How it works.
What this means
Average business, fairly priced
The price sits inside our fair-value band. A high score does not guarantee a good outcome; it shifts the odds a little. Use the checklist as a prompt for your own research.
Before you invest · decision checklist
Ticked boxes are filled in from our data; the rest are yours to answer.
The five-lens scan
Every score explained in one sentence, ranked against Consumer Discretionary peers. Open a lens to see the numbers behind it.
Valuation
Weak
41/100
Expensive against its sector on earnings and cash flow.
See the numbers →
EBIT / EV yield5.4%
Free-cash-flow yield4.5%
Fair value vs price1.0×
Growth
Weak
32/100
Growing slower than most of its sector.
See the numbers →
Revenue growth (3y)-3.5%
EPS growth (3y)2.7%
Growth consistency60%
Profitability
Strong
82/100
Earns high returns on the capital it uses.
See the numbers →
Return on invested capital103.5%
Operating margin19.2%
Gross profitability68.6%
Financial health
Fair
52/100
Balance sheet is in typical shape for its sector.
See the numbers →
Piotroski F-Score4 / 9
Interest coverNo interest cost
Dividends
Fair
63/100
Dividend is typical for its sector.
See the numbers →
Dividend yield1.4%
Dividends vs free cash flow32%
Dividend growth13.3%
Quarterly results: last 6 quarters
+4.2%
May '25
+2.7%
Aug '25
+4.6%
Nov '25
-4.3%
Feb '26
+4.4%
May '26
+6.7%
Aug '26
Revenue against the same quarter a year earlier. Latest quarter revenue $2.0B, diluted EPS $2.84.
Fundamentals checklist
● 7 Good · ● 4 Average · ● 4 BadCash quality
Earnings backed by cashGood
Free-cash-flow yieldAverage
Risk models
Altman Z''Good
Piotroski F-ScoreBad
Growth
EPS growth (3y)Average
Free-cash-flow growth (3y)Average
Revenue growth (3y)Bad
Growth consistencyBad
Balance sheet
Current ratioGood
Interest coverGood
Valuation
Fair value vs priceBad
EBIT / EV yieldAverage
Profitability
Return on invested capitalGood
Operating marginGood
Gross profitabilityGood
Each check is graded against the company's sector, not a fixed number. Checklist score 58/100.
Financials
| FY22 | FY23 | FY24 | FY25 | FY26 | |
|---|---|---|---|---|---|
| Revenue | $8.2B | $8.7B | $7.8B | $7.7B | $7.8B |
| Operating income | $1.5B | $1.5B | $1.2B | $1.4B | $1.4B |
| Net income | $1.1B | $1.1B | $950M | $1.1B | $1.1B |
| Operating cash flow | $1.4B | $1.1B | $1.7B | $1.4B | $1.3B |
| Operating margin | 17.6% | 17.3% | 16.1% | 18.5% | 18.1% |
| Free cash flow | $1.1B | $699M | $1.5B | $1.1B | $1.1B |
| Diluted EPS | $14.75 | $8.16 | $7.28 | $8.79 | $8.84 |
Fiscal years, from SEC filings.
Technical summary
Daily
Strongly bullish
12 bullish · 1 neutral · 3 bearish
Weekly
Strongly bullish
11 bullish · 1 neutral · 0 bearish
Monthly
Strongly bullish
7 bullish · 0 neutral · 1 bearish
Moving averages (daily)
| SMA 10 | 241.9 | Bullish |
| EMA 10 | 242.0 | Bullish |
| SMA 20 | 235.8 | Bullish |
| EMA 20 | 237.7 | Bullish |
| SMA 50 | 233.9 | Bullish |
| EMA 50 | 232.8 | Bullish |
| SMA 100 | 228.2 | Bullish |
| EMA 100 | 225.5 | Bullish |
| SMA 200 | 210.2 | Bullish |
| EMA 200 | 213.7 | Bullish |
Oscillators (daily)
| RSI (14) | 67.38 | Neutral |
| MACD (12, 26) | 4.61 | Bullish |
| Momentum (12) | 10.08 | Bullish |
| Stochastic %K (14) | 83.21 | Bearish |
| Williams %R (14) | -16.79 | Bearish |
| CCI (20) | 173.4 | Bearish |
Pivot points (classic, last session)
S3 240.4 | S2 244.4 | S1 247.3 | Pivot 251.3 | R1 254.2 | R2 258.2 | R3 261.1 |
Signals describe what the chart is doing, not what to do. Moving averages: price above the average is bullish. Oscillators use the usual thresholds (RSI 30/70, Stochastic 20/80, CCI ±100, Williams %R −80/−20; MACD and momentum above zero are bullish). Weekly and monthly views use closing prices only.
Dividends
Paid, last 12 months
2.94 USD
Yield on today's price
1.18%
Frequency
Quarterly
Next ex-dividend date
Not announced
| Ex-dividend date | Amount per share |
|---|---|
| 16 Oct 2026 | 0.7600 |
| 17 Jul 2026 | 0.7600 |
| 17 Apr 2026 | 0.7600 |
| 16 Jan 2026 | 0.6600 |
| 17 Oct 2025 | 0.6600 |
| 18 Jul 2025 | 0.6600 |
| 17 Apr 2025 | 0.6600 |
| 17 Jan 2025 | 0.5700 |
| 18 Oct 2024 | 0.5700 |
| 19 Jul 2024 | 0.5700 |
| 18 Apr 2024 | 1.1300 |
| 18 Jan 2024 | 0.9000 |
Ex-dividend dates and amounts from EODHD. Shown as declared, before tax.
WSM SEC filings
28 Aug 2026
10-QSEC EDGAR
Quarterly report
26 Aug 2026
8-KSEC EDGAR
Results of operations
22 Jun 2026
8-KSEC EDGAR
Shareholder vote results
22 May 2026
10-QSEC EDGAR
Quarterly report
21 May 2026
8-KSEC EDGAR
Results of operations
6 May 2026
DEF 14ASEC EDGAR
Proxy statement
26 Mar 2026
10-KSEC EDGAR
Annual report
18 Mar 2026
8-KSEC EDGAR
Results of operations; Other events
Where the numbers come from
Statements SEC EDGAR filings (10-K, 10-Q), quarters derived from year-to-date figures.
Prices end-of-day closes, split-adjusted.
Industry inputs beta, multiples and equity risk premium from Damodaran Online (NYU Stern).
StocksXray is for education only and is not financial advice. Scores and fair values are model estimates from public filings and carry uncertainty.