Consumer Discretionary · Homefurnishing Retail · US stock · price as of 16 Oct 2026
Key indicators
Price
$250.16
52-week range
$164.46 – $255.33
Market cap
$29.7B
P/E (trailing)
25.7×
EV / EBITDA
16.2×
Free-cash-flow yield
4.5%
Dividend yield
1.4%
Revenue (last 12 months)
$8.0B
Revenue growth (3y a year)
−3.5%
Operating margin
19.2%
Return on invested capital
103.5%
Net debt / EBITDA
–
Fair value
Blended fair value$259.19 range $248 – $270
Versus priceFair+4% to fair value
Peer multiples
$231.43
Fundamentals-adjusted multiple
$275.61
10-year DCF (market-scaled)
$270.52
Earnings power value (floor, not blended)
$103.36
Model uncertainty
Medium
X-Ray Score
54/ 100 · High confidence · ahead of 68% of sector peers
Valuation41
Growth32
Profitability82
Financial health52
Dividends63
Five-year price chart navy: price · brown: 200-day average · blue band: fair value range
Executive summary
Williams-Sonoma is a specialty retailer of home furnishings and kitchenware. Its brands include Williams Sonoma, Pottery Barn, West Elm and Rejuvenation, which offer furniture, cookware, decor and bedding through stores, catalogs and websites. Most revenue now comes from online sales. The company designs much of its own product range and sources goods from manufacturers in several countries.
Trailing twelve-month revenue stands at $8.0 billion. Revenue has shrunk by 3.5% a year across three years. It posts an operating margin of 19.2%, with return on invested capital of 104%. The dividend yield is 1.4%. These figures describe past results as reported and are a factual snapshot, not a forecast. Some measures, such as margins for real estate trusts and banks, are defined differently from those of industrial firms, so comparisons should be made with care.
StocksXray gives Williams Sonoma Inc an X-Ray Score of 54 out of 100 (high confidence), ahead of 68% of the S&P 500 stocks in its sector. Its strongest lens is profitability (82) and its weakest is growth (32).
Our fair value blend is $259.19 (range $248.39 to $270.23). At $250.16 the stock trades 3% below that blend, so the label is "Fair" with medium model uncertainty. Fair value is a range, not a price target.
XStocksXray
Williams Sonoma Inc (WSM)
Valuation history multiples at each fiscal year-end price; the last column uses today's price and the last twelve months
FY2022
FY2023
FY2024
FY2025
FY2026
Now
Price
$70.82
$59.37
$100.14
$206.01
$202.55
$250.16
Market cap
$5.4B
$8.2B
$13.1B
$26.4B
$24.9B
$29.7B
P/E
4.8×
7.3×
13.8×
23.4×
22.9×
25.7×
EV / revenue
0.6×
0.9×
1.5×
3.3×
3.1×
3.6×
EV / EBITDA
2.8×
4.6×
8.0×
15.2×
14.5×
16.2×
Price / free cash flow
4.7×
11.7×
8.8×
23.2×
23.6×
22.1×
Free-cash-flow yield
21.2%
8.5%
11.4%
4.3%
4.2%
4.5%
Price / book
3.2×
4.8×
6.1×
12.3×
12.0×
13.9×
Dividend yield
3.67%
2.63%
1.80%
1.11%
1.30%
1.44%
Fundamentals checklist ● 7 Good · ● 4 Average · ● 4 Bad · each check graded against the sector
Cash quality
Earnings backed by cash−7.8%Good
Free-cash-flow yield4.5%Average
Risk models
Altman Z score4.5×Good
Piotroski F-Score4 of 9Bad
Growth
EPS growth (3y)2.7%Average
Free-cash-flow growth (3y)14.7%Average
Revenue growth (3y)−3.5%Bad
Growth consistency60%Bad
Balance sheet
Current ratio1.4×Good
Interest coverno interest costGood
Valuation
Fair value vs price1.0×Bad
EBIT / EV yield5.4%Average
Profitability
Return on invested capital103.5%Good
Operating margin19.2%Good
Gross profitability68.6%Good
XStocksXray
Williams Sonoma Inc (WSM)
Financials US$ millions, from SEC filings; last column is the last twelve months
Income statement
FY22
FY23
FY24
FY25
FY26
LTM
Revenue
8,246
8,674
7,751
7,712
7,807
8,005
Gross profit
3,632
3,678
3,304
3,582
3,603
3,778
Operating income
1,453
1,498
1,244
1,430
1,416
1,537
Net income
1,126
1,128
950
1,125
1,088
1,179
Diluted EPS ($)
14.75
8.16
7.28
8.79
8.84
9.72
Free cash flow
1,145
699
1,492
1,139
1,055
1,343
Gross margin
44.0%
42.4%
42.6%
46.5%
46.2%
47.2%
Operating margin
17.6%
17.3%
16.1%
18.5%
18.1%
19.2%
Net margin
13.7%
13.0%
12.3%
14.6%
13.9%
14.7%
Balance sheet
FY22
FY23
FY24
FY25
FY26
LTM
Total assets
4,626
4,663
5,274
5,302
5,412
5,506
Cash
850
367
1,262
1,213
1,020
1,029
Total debt
0
–
–
–
–
–
Equity
1,664
1,701
2,128
2,142
2,083
2,141
Dividend per share ($)
2.60
1.56
1.80
2.28
2.64
2.84
Revenue and net income US$ billions: navy revenue, teal net income
Margins blue gross, teal operating, brown net
Latest quarters
May 2025
Aug 2025
Nov 2025
Feb 2026
May 2026
Aug 2026
Revenue ($M)
1,730
1,837
1,883
2,357
1,805
1,960
Growth vs a year earlier
+4.2%
+2.7%
+4.6%
−4.3%
+4.4%
+6.7%
Net income ($M)
231
248
242
368
231
338
Diluted EPS ($)
1.85
2.00
1.96
–
1.93
2.84
XStocksXray
Williams Sonoma Inc (WSM)
Peers in Homefurnishing Retail
Company
X-Ray
WSM · Williams Sonoma Inc
54
Market Compass outlook for Consumer Discretionary: Neutral (53/100). It blends regime history, macro sensitivity, momentum and valuation.
Every number comes from SEC filings, end-of-day prices and the StocksXray models described on the methodology page. The X-Ray Score ranks each metric against the company's own sector. Fair value blends three models and carries a typical error of about 40%, so treat it as a range. Analyst ratings, price targets and earnings-call summaries are not part of this report. Educational research, not financial advice; read the disclaimer.