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Market X-Ray report · 19 October 2026

Kogan.com Ltd (KGN)

Australian Securities Exchange · Australia · prices in AUD · close of 19 Oct 2026

Key indicators

Last closeAUD 3.310
52-week range2.754 – 4.683
Return, 1 month / 3 months−0.9% / −18.0%
Return, 1 year / 3 years+7.5% / −17.8%
TrendBelow its 200-day average
RSI (14)46
Volatility (1 year)44.9%
Worst drawdown (1 year)-31.5%
Average daily value traded1.14M AUD
Dividend yield4.8%

Market X-Ray price-based

62/ 100 · High confidence · ahead of 67% of stocks on this exchange
Trend58
Momentum52
Stability (higher is calmer)78
Liquidity80
Income33

Five-year price chart navy: price · brown: 200-day average

2.043.935.837.739.622021-102023-012024-042025-072026-10

About the company

Kogan.com is an Australian online retailer that sells consumer electronics, appliances, homewares and other everyday goods through its own website. It offers products under its own Kogan brand alongside other labels, and it runs subscription-style services for mobile phone plans and internet access. Its customers are mainly households shopping online across Australia, and the company is based in Melbourne.

On this site Kogan.com Ltd appears as a stock on the Australian Securities Exchange (Australia), code KGN, with prices in Australian dollars (AUD). Our dividend records, which start in 2019, show payments in 6 different calendar years. The Market X-Ray on this page is price-based and compares it with other stocks on the same exchange; it does not measure how healthy the business is.

Summary

Kogan.com Ltd (KGN) trades on the Australian Securities Exchange in Australia. It last closed at AUD 3.310 on 19 October 2026.

Its price-based Market X-Ray is 62 out of 100 (a fair price profile), ranking 604 of 1,815 stocks on this exchange. The score describes how the stock has traded: trend, momentum, risk, liquidity and dividends, each ranked against the other stocks on its own exchange. It does not measure how healthy or cheap the business is.

Over the last year the price rose 7.5% and over the last three months it fell 18.0%. Returns are price returns, dividends not included.

Fundamental measures (valuation, growth, financial health) are not shown: we do not yet hold financial statements for this market.

stocksxray.com · page 1
XStocksXray
Kogan.com Ltd (KGN)

The five lenses in numbers each metric is ranked against the other stocks on Australian Securities Exchange

Lens and metricValueScoreReading
Trend58 · FairMixed trend against its averages.
Above 200-day average-11.2%
From 52-week high-28.4%
Momentum52 · FairTypical recent returns for this exchange.
3-month return-18.0%
6-month return-12.1%
12-month return, skipping the last month8.5%
Stability (higher is calmer)78 · StrongCalmer than most: low volatility and shallow drawdowns.
Volatility, 1 year (lower is calmer)44.9%
Worst drawdown, 1 year (smaller is calmer)-31.5%
Liquidity80 · StrongTrades actively.
Average daily value traded1.14M AUD
Zero-volume days0.0%
Income33 · WeakDividend is small or irregular.
Dividend yield4.8%
Years with dividends3

Strengths

  • Stability (higher is calmer): Calmer than most: low volatility and shallow drawdowns.
  • Liquidity: Trades actively.

Weak spots

  • Income: Dividend is small or irregular.

Returns

1 week+0.3%
1 month−0.9%
3 months−18.0%
6 months−12.1%
1 year+7.5%
3 years−17.8%
5 years−65.2%

Signals

50-day / 200-day average3.538 / 3.728
Golden / death cross (60 days)Death, 9 days ago
New 52-week highNo
Bullish RSI divergenceNo
Average daily range (ATR)0.083

Technical summary

DailyBearish4 bullish · 4 neutral · 8 bearish
WeeklyStrongly bearish0 bullish · 1 neutral · 11 bearish
MonthlyStrongly bearish1 bullish · 1 neutral · 6 bearish

Recent dividends

Ex-dividend dateAmount per share
10 Sep 2026AUD 0.0800
12 Mar 2026AUD 0.0800
11 Sep 2025AUD 0.0700
13 Mar 2025AUD 0.0700
11 Sep 2024AUD 0.0750
12 Apr 2024AUD 0.0750

How to read this report

Every number comes from end-of-day prices and dividends. The Market X-Ray describes how the stock has traded, ranked against the other stocks on Australian Securities Exchange; it does not measure how healthy or cheap the business is. The fundamental X-Ray (financial health, valuation, growth) needs financial statements, which we hold today for US stocks. See the methodology page. Educational only, not financial advice.

stocksxray.com · page 2 · generated 20 Oct 2026