Bread Financial Holdings provides consumer credit and payment products, chiefly private-label and co-branded credit cards issued in partnership with retailers, travel companies and other brands. It also offers savings accounts and related deposit products through its banking subsidiary, and provides marketing and loyalty services to its partner merchants. The company is based in Columbus, Ohio, and serves customers and retail partners across the United States.
On this site Bread Financial Holdings appears as a stock on the London Exchange (UK), code 0HCR, with prices in US dollars (USD). Our dividend records, which start in 2019, show payments in 8 different calendar years. The Market X-Ray on this page is price-based and compares it with other stocks on the same exchange; it does not measure how healthy the business is.
Market X-Ray · price-based
Fair price profile
Ranks #1158 of 3787 on the London Exchange · confidence High
What this score is, and is not
It describes how this stock has traded: trend, momentum, risk, liquidity and dividends, each ranked against the other stocks on its own exchange. It does not measure how healthy or cheap the business is. That fundamental X-Ray needs financial statements, which we do not have for UK yet.
TrendStrong
82/100
Trading above its long-term averages and near its highs.
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Above 200-day average17.1%
From 52-week high-9.4%
MomentumStrong
77/100
Rising faster than most stocks on this exchange.
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3-month return-1.6%
6-month return42.9%
12-month, skipping last month63.7%
Stability (higher is calmer)Fair
56/100
Typical risk for this exchange.
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Volatility, 1 year (lower is calmer)43.5%
Worst drawdown, 1 year (smaller is calmer)-18.5%
LiquidityWeak
12/100
Thinly traded: prices can jump and exits can be hard.
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Avg daily value traded0.01M USD
Zero-volume days0.0%
IncomeFair
65/100
Dividend is typical for this exchange.
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Dividend yield0.9%
Years with dividends6
Price-based X-Ray. The fundamental X-Ray (financial health, valuation, growth, fair value) is available for US stocks today. It will follow for UK when fundamentals data for this market is added. All UK stocks.
52-wk range 53.82 – 114.75Daily closes, split-adjusted
Signals
50-day average105.85
200-day average87.43
Golden/death cross (60d)None
New 52-week highNo
Bullish RSI divergenceNo
Average daily range (ATR)3.52
Technical summary
Daily
Bullish
9 bullish · 2 neutral · 5 bearish
Weekly
Bullish
8 bullish · 1 neutral · 3 bearish
Monthly
Strongly bullish
7 bullish · 1 neutral · 0 bearish
Moving averages (daily)
SMA 10
99.41
Bullish
EMA 10
100.9
Bullish
SMA 20
102.1
Bullish
EMA 20
101.9
Bullish
SMA 50
105.8
Bearish
EMA 50
102.8
Bearish
SMA 100
100.4
Bullish
EMA 100
98.88
Bullish
SMA 200
87.43
Bullish
EMA 200
89.64
Bullish
Oscillators (daily)
RSI (14)
49.73
Neutral
MACD (12, 26)
-1.39
Bearish
Momentum (12)
1.16
Bullish
Stochastic %K (14)
87.73
Bearish
Williams %R (14)
-12.27
Bearish
CCI (20)
7.37
Neutral
Pivot points (classic, last session)
S3
100.6
S2
101.4
S1
101.9
Pivot
102.7
R1
103.2
R2
104.0
R3
104.5
Signals describe what the chart is doing, not what to do. Moving averages: price above the average is bullish. Oscillators use the usual thresholds (RSI 30/70, Stochastic 20/80, CCI ±100, Williams %R −80/−20; MACD and momentum above zero are bullish). Weekly and monthly views use closing prices only.
Dividends
Paid, last 12 months
0.92 USD
Yield on today's price
0.90%
Frequency
Quarterly
Next ex-dividend date
Not announced
Ex-dividend date
Amount per share
31 Aug 2026
0.2300
29 May 2026
0.2300
26 Feb 2026
0.2300
6 Nov 2025
0.2300
7 Aug 2025
0.2100
8 May 2025
0.2100
13 Feb 2025
0.2100
8 Nov 2024
0.2100
9 Aug 2024
0.2100
9 May 2024
0.2100
8 Feb 2024
0.2100
10 Nov 2023
0.2100
Ex-dividend dates and amounts from EODHD. Shown as declared, before tax.
Prices are end-of-day closes in USD. Educational only, not financial advice.
