Baozun Inc (9991)
Hong Kong Stock Exchange · Hong Kong · prices in HKD · close of 16 Oct 2026
Key indicators
| Last close | HKD 9.445 |
|---|---|
| 52-week range | 5.620 – 9.950 |
| Return, 1 month / 3 months | +34.0% / +30.3% |
| Return, 1 year / 3 years | −5.0% / +9.1% |
| Trend | Uptrend |
| RSI (14) | 72 |
| Volatility (1 year) | 51.3% |
| Worst drawdown (1 year) | -42.8% |
| Average daily value traded | 0.18M HKD |
| Dividend yield | – |
Market X-Ray price-based
Five-year price chart navy: price · brown: 200-day average
About the company
Baozun Inc is a Chinese e-commerce services company based in Shanghai. It helps brand partners run their online stores and digital operations in China, offering services such as store design and operations, digital marketing, customer service, information technology support, and warehousing and fulfilment. Its customers are mainly consumer brands and retailers that want to reach shoppers through online marketplaces and brand websites, and it also provides omni-channel and logistics support for their e-commerce activities.
Baozun Inc trades under the code 9991 on the Hong Kong Stock Exchange in Hong Kong, with its price quoted in Hong Kong dollars (HKD). Our records, which start in 2019, show no dividend payments for it. The Market X-Ray on this page is price-based and compares it with other stocks on the same exchange; it does not measure how healthy the business is.
Summary
Baozun Inc (9991) trades on the Hong Kong Stock Exchange in Hong Kong. It last closed at HKD 9.445 on 16 October 2026.
Its price-based Market X-Ray is 69 out of 100 (a fair price profile), ranking 531 of 3,157 stocks on this exchange. The score describes how the stock has traded: trend, momentum, risk, liquidity and dividends, each ranked against the other stocks on its own exchange. It does not measure how healthy or cheap the business is.
Over the last year the price fell 5.0% and over the last three months it rose 30.3%. Returns are price returns, dividends not included.
Fundamental measures (valuation, growth, financial health) are not shown: we do not yet hold financial statements for this market.
The five lenses in numbers each metric is ranked against the other stocks on Hong Kong Stock Exchange
| Lens and metric | Value | Score | Reading |
|---|---|---|---|
| Trend | 90 · Strong | Trading above its long-term averages and near its highs. | |
| Above 200-day average | 31.4% | ||
| From 52-week high | -4.6% | ||
| Momentum | 72 · Strong | Rising faster than most stocks on this exchange. | |
| 3-month return | 30.3% | ||
| 6-month return | 33.8% | ||
| 12-month return, skipping the last month | -29.1% | ||
| Stability (higher is calmer) | 58 · Fair | Typical risk for this exchange. | |
| Volatility, 1 year (lower is calmer) | 51.3% | ||
| Worst drawdown, 1 year (smaller is calmer) | -42.8% | ||
| Liquidity | 46 · Weak | Thinly traded: prices can jump and exits can be hard. | |
| Average daily value traded | 0.18M HKD | ||
| Zero-volume days | 0.0% | ||
| Income | – | Pays no dividend. | |
| Dividend yield | – | ||
| Years with dividends | 0 |
Strengths
- Trend: Trading above its long-term averages and near its highs.
- Momentum: Rising faster than most stocks on this exchange.
Weak spots
- Liquidity: Thinly traded: prices can jump and exits can be hard.
Returns
| 1 week | +7.7% |
|---|---|
| 1 month | +34.0% |
| 3 months | +30.3% |
| 6 months | +33.8% |
| 1 year | −5.0% |
| 3 years | +9.1% |
| 5 years | – |
Signals
| 50-day / 200-day average | 7.735 / 7.186 |
|---|---|
| Golden / death cross (60 days) | Golden, 43 days ago |
| New 52-week high | No |
| Bullish RSI divergence | No |
| Average daily range (ATR) | 0.348 |
Technical summary
How to read this report
Every number comes from end-of-day prices and dividends. The Market X-Ray describes how the stock has traded, ranked against the other stocks on Hong Kong Stock Exchange; it does not measure how healthy or cheap the business is. The fundamental X-Ray (financial health, valuation, growth) needs financial statements, which we hold today for US stocks. See the methodology page. Educational only, not financial advice.