Bjorn Borg AB (BORG)
Stockholm Exchange · Sweden · prices in SEK · close of 19 Oct 2026
Key indicators
| Last close | SEK 53.90 |
|---|---|
| 52-week range | 53.00 – 74.55 |
| Return, 1 month / 3 months | −4.1% / −17.1% |
| Return, 1 year / 3 years | −6.9% / +70.7% |
| Trend | Below its 200-day average |
| RSI (14) | 41 |
| Volatility (1 year) | 29.7% |
| Worst drawdown (1 year) | -26.8% |
| Average daily value traded | 1.43M SEK |
| Dividend yield | 8.3% |
Market X-Ray price-based
Five-year price chart navy: price · brown: 200-day average
About the company
Bjorn Borg AB is a Swedish apparel company that designs and markets underwear, socks, sportswear and related clothing under the Bjorn Borg brand. Its products are aimed at consumers who want functional everyday wear and athletic styles, and they are sold through retailers and the company's own channels in Sweden and other European markets. The business is based in Stockholm and builds its identity around the sporting heritage of the name it carries.
On this site Bjorn Borg AB appears as a stock on the Stockholm Exchange (Sweden), code BORG, with prices in Swedish kronor (SEK). Our dividend records, which start in 2019, show payments in 2 different calendar years. The Market X-Ray on this page is price-based and compares it with other stocks on the same exchange; it does not measure how healthy the business is.
Summary
Bjorn Borg AB (BORG) trades on the Stockholm Exchange in Sweden. It last closed at SEK 53.90 on 19 October 2026.
Its price-based Market X-Ray is 54 out of 100 (a fair price profile), ranking 424 of 911 stocks on this exchange. The score describes how the stock has traded: trend, momentum, risk, liquidity and dividends, each ranked against the other stocks on its own exchange. It does not measure how healthy or cheap the business is.
Over the last year the price fell 6.9% and over the last three months it fell 17.1%. Returns are price returns, dividends not included.
Fundamental measures (valuation, growth, financial health) are not shown: we do not yet hold financial statements for this market.
The five lenses in numbers each metric is ranked against the other stocks on Stockholm Exchange
| Lens and metric | Value | Score | Reading |
|---|---|---|---|
| Trend | 42 · Weak | Below its long-term averages and far from its highs. | |
| Above 200-day average | -12.4% | ||
| From 52-week high | -25.8% | ||
| Momentum | 36 · Weak | Lagging most stocks on this exchange. | |
| 3-month return | -17.1% | ||
| 6-month return | -21.5% | ||
| 12-month return, skipping the last month | -2.9% | ||
| Stability (higher is calmer) | 78 · Strong | Calmer than most: low volatility and shallow drawdowns. | |
| Volatility, 1 year (lower is calmer) | 29.7% | ||
| Worst drawdown, 1 year (smaller is calmer) | -26.8% | ||
| Liquidity | 63 · Fair | Moderate trading activity. | |
| Average daily value traded | 1.43M SEK | ||
| Zero-volume days | 0.0% | ||
| Income | 52 · Fair | Dividend is typical for this exchange. | |
| Dividend yield | 8.3% | ||
| Years with dividends | 2 |
Strengths
- Stability (higher is calmer): Calmer than most: low volatility and shallow drawdowns.
Weak spots
- Trend: Below its long-term averages and far from its highs.
- Momentum: Lagging most stocks on this exchange.
Returns
| 1 week | +0.7% |
|---|---|
| 1 month | −4.1% |
| 3 months | −17.1% |
| 6 months | −21.5% |
| 1 year | −6.9% |
| 3 years | +70.7% |
| 5 years | – |
Signals
| 50-day / 200-day average | 56.99 / 61.50 |
|---|---|
| Golden / death cross (60 days) | Death, 24 days ago |
| New 52-week high | No |
| Bullish RSI divergence | Yes |
| Average daily range (ATR) | 1.33 |
Technical summary
Recent dividends
| Ex-dividend date | Amount per share |
|---|---|
| 20 May 2026 | SEK 3.0000 |
| 14 Nov 2025 | SEK 1.5000 |
| 16 May 2025 | SEK 1.5000 |
How to read this report
Every number comes from end-of-day prices and dividends. The Market X-Ray describes how the stock has traded, ranked against the other stocks on Stockholm Exchange; it does not measure how healthy or cheap the business is. The fundamental X-Ray (financial health, valuation, growth) needs financial statements, which we hold today for US stocks. See the methodology page. Educational only, not financial advice.