Bread Financial Holdings provides private label and co-branded credit card programs, along with loyalty and marketing services, for retailers and other consumer brands. The company partners with merchants to offer branded credit cards and related rewards programs, and it also runs a direct-to-consumer savings and banking business. It is based in Columbus, Ohio, in the United States, and serves retail partners and cardholders across the country.
Bread Financial Holdings Inc. is represented on the Sao Paulo Exchange in Brazil by a Brazilian depositary receipt (BDR) under the code A1LL34, with its price quoted in Brazilian reais (BRL). Our dividend records, which start in 2019, show payments in 7 different calendar years. The Market X-Ray on this page is price-based and compares it with other stocks on the same exchange; it does not measure how healthy the business is.
Market X-Ray · price-based
Fair price profile
Ranks #377 of 1454 on the Sao Paulo Exchange · confidence High
What this score is, and is not
It describes how this stock has traded: trend, momentum, risk, liquidity and dividends, each ranked against the other stocks on its own exchange. It does not measure how healthy or cheap the business is. That fundamental X-Ray needs financial statements, which we do not have for Brazil yet.
TrendStrong
75/100
Trading above its long-term averages and near its highs.
See the numbers →
Above 200-day average10.0%
From 52-week high-13.5%
MomentumStrong
71/100
Rising faster than most stocks on this exchange.
See the numbers →
3-month return0.4%
6-month return13.9%
12-month, skipping last month80.8%
Stability (higher is calmer)Strong
70/100
Calmer than most: low volatility and shallow drawdowns.
See the numbers →
Volatility, 1 year (lower is calmer)35.8%
Worst drawdown, 1 year (smaller is calmer)-18.0%
LiquidityWeak
28/100
Thinly traded: prices can jump and exits can be hard.
See the numbers →
Avg daily value traded0.01M BRL
Zero-volume days31.7%
IncomeWeak
41/100
Dividend is small or irregular.
See the numbers →
Dividend yield0.5%
Years with dividends6
Price-based X-Ray. The fundamental X-Ray (financial health, valuation, growth, fair value) is available for US stocks today. It will follow for Brazil when fundamentals data for this market is added. All Brazil stocks.
52-wk range 76.02 – 148.50Daily closes, split-adjusted
Signals
50-day average134.83
200-day average116.28
Golden/death cross (60d)None
New 52-week highNo
Bullish RSI divergenceNo
Average daily range (ATR)1.69
Technical summary
Daily
Neutral
5 bullish · 4 neutral · 7 bearish
Weekly
Neutral
6 bullish · 1 neutral · 5 bearish
Monthly
Strongly bullish
7 bullish · 1 neutral · 0 bearish
Moving averages (daily)
SMA 10
123.9
Bullish
EMA 10
124.8
Bullish
SMA 20
128.7
Bearish
EMA 20
127.6
Bullish
SMA 50
134.8
Bearish
EMA 50
131.1
Bearish
SMA 100
132.2
Bearish
EMA 100
128.2
Bearish
SMA 200
116.3
Bullish
EMA 200
118.6
Bullish
Oscillators (daily)
RSI (14)
46.95
Neutral
MACD (12, 26)
-3.60
Bearish
Momentum (12)
-1.80
Bearish
Stochastic %K (14)
56.56
Neutral
Williams %R (14)
-43.44
Neutral
CCI (20)
-11.27
Neutral
Pivot points (classic, last session)
S3
127.9
S2
127.9
S1
127.9
Pivot
127.9
R1
127.9
R2
127.9
R3
127.9
Signals describe what the chart is doing, not what to do. Moving averages: price above the average is bullish. Oscillators use the usual thresholds (RSI 30/70, Stochastic 20/80, CCI ±100, Williams %R −80/−20; MACD and momentum above zero are bullish). Weekly and monthly views use closing prices only.
Dividends
Paid, last 12 months
0.61 USD
Yield on today's price
0.48%
Frequency
Quarterly
Next ex-dividend date
Not announced
Ex-dividend date
Amount per share
27 May 2026
0.1975
25 Feb 2026
0.2023
5 Nov 2025
0.2097
6 Aug 2025
0.1889
7 May 2025
0.1957
12 Feb 2025
0.2038
6 Nov 2024
0.2149
7 Aug 2024
0.1960
8 May 2024
0.1922
7 Feb 2024
0.1780
9 Nov 2023
0.1754
9 Aug 2023
0.1723
Ex-dividend dates and amounts from EODHD. Shown as declared, before tax.
Prices are end-of-day closes in BRL. Educational only, not financial advice.
