The Hershey Company is an American confectionery and snack maker based in Hershey, Pennsylvania. It makes chocolate bars, chocolate-covered candies, peanut butter cups, licorice, mints and gum, along with salty snacks such as popcorn and puffed corn snacks. Its products are sold to grocery stores, convenience stores, mass retailers and other outlets, and are marketed to consumers around the world under brands that include Hershey's, Kisses, Reese's, Twizzlers and Jolly Rancher.
The Hershey Company is represented on the Sao Paulo Exchange in Brazil by a Brazilian depositary receipt (BDR) under the code HSHY34, with its price quoted in Brazilian reais (BRL). Our dividend records, which start in 2019, show payments in 8 different calendar years. The Market X-Ray on this page is price-based and compares it with other stocks on the same exchange; it does not measure how healthy the business is.
Market X-Ray · price-based
Weak price profile
Ranks #1112 of 1454 on the Sao Paulo Exchange · confidence High
What this score is, and is not
It describes how this stock has traded: trend, momentum, risk, liquidity and dividends, each ranked against the other stocks on its own exchange. It does not measure how healthy or cheap the business is. That fundamental X-Ray needs financial statements, which we do not have for Brazil yet.
TrendWeak
22/100
Below its long-term averages and far from its highs.
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Above 200-day average-18.3%
From 52-week high-34.9%
MomentumWeak
22/100
Lagging most stocks on this exchange.
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3-month return-11.0%
6-month return-24.8%
12-month, skipping last month-8.4%
Stability (higher is calmer)Weak
50/100
Volatile, with deep drawdowns.
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Volatility, 1 year (lower is calmer)36.2%
Worst drawdown, 1 year (smaller is calmer)-34.9%
LiquidityWeak
37/100
Thinly traded: prices can jump and exits can be hard.
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Avg daily value traded0.05M BRL
Zero-volume days40.0%
IncomeStrong
73/100
Dividend is high and has been paid regularly.
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Dividend yield6.6%
Years with dividends6
Price-based X-Ray. The fundamental X-Ray (financial health, valuation, growth, fair value) is available for US stocks today. It will follow for Brazil when fundamentals data for this market is added. All Brazil stocks.
52-wk range 53.04 – 82.29Daily closes, split-adjusted
Signals
50-day average60.14
200-day average65.05
Golden/death cross (60d)None
New 52-week highNo
Bullish RSI divergenceNo
Average daily range (ATR)0.71
Technical summary
Daily
Bearish
4 bullish · 0 neutral · 12 bearish
Weekly
Strongly bearish
0 bullish · 1 neutral · 11 bearish
Monthly
Strongly bearish
0 bullish · 1 neutral · 7 bearish
Moving averages (daily)
SMA 10
56.33
Bearish
EMA 10
55.83
Bearish
SMA 20
57.39
Bearish
EMA 20
57.18
Bearish
SMA 50
60.14
Bearish
EMA 50
59.07
Bearish
SMA 100
60.58
Bearish
EMA 100
60.82
Bearish
SMA 200
65.05
Bearish
EMA 200
62.73
Bearish
Oscillators (daily)
RSI (14)
19.57
Bullish
MACD (12, 26)
-1.58
Bearish
Momentum (12)
-8.01
Bearish
Stochastic %K (14)
2.04
Bullish
Williams %R (14)
-97.96
Bullish
CCI (20)
-202.4
Bullish
Pivot points (classic, last session)
S3
52.50
S2
52.77
S1
52.96
Pivot
53.23
R1
53.42
R2
53.69
R3
53.88
Signals describe what the chart is doing, not what to do. Moving averages: price above the average is bullish. Oscillators use the usual thresholds (RSI 30/70, Stochastic 20/80, CCI ±100, Williams %R −80/−20; MACD and momentum above zero are bullish). Weekly and monthly views use closing prices only.
Dividends
Paid, last 12 months
3.48 USD
Yield on today's price
6.55%
Frequency
Quarterly
Next ex-dividend date
Not announced
Ex-dividend date
Amount per share
13 Aug 2026
0.3491
14 May 2026
1.0321
12 Feb 2026
1.0574
14 Nov 2025
1.0453
14 Aug 2025
1.0183
15 May 2025
1.0504
14 Feb 2025
1.0947
14 Nov 2024
1.1830
15 Aug 2024
1.0550
16 May 2024
1.0381
19 Feb 2024
0.9613
16 Nov 2023
0.8243
Ex-dividend dates and amounts from EODHD. Shown as declared, before tax.
Prices are end-of-day closes in BRL. Educational only, not financial advice.
